Freshmarketer vs. Zeta Marketing Platform

Zarget is well suited for web testing. The A/B test function is simple yet effective. The tool is also really good for heat maps. Even easier and quicker than A/B testing and so insightful! Goal funnels are also great with Zarget but we use GA functionality for that.

Incentivized

• Good for very basic management of a search program.
• Not good for much else since it is buggy and lacks many features that competitors offer.
• Also may be good for someone who is looking for a low-cost DMS.

Incentivized

• Zarget is a dynamic platform, meaning the URL doesn't need to be reloaded after updates and changes have been made, as it displays live page results.
• It is an easy to use platform and is quite intuitive.
• Zarget allows you to see hot spots and click rates on active pages.

Incentivized

• Good customer service.
• They were flexible in allowing us to access backend data.

Incentivized

• None so far.

• Buggy!
• Lacks many features competitors offer (like labeling).
• No clear roadmap for the future with their SEM product.

Incentivized

I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.

Incentivized

Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.

Incentivized

• Zarget has helped us optimize website landing pages for conversions.

Incentivized

• Did push through implementations but was buggy
• Fast UI

Incentivized