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FullContact vs. Mapp Intelligence, powered by Webtrekk

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FullContact

    Score8 out of 10
    N/AFullContact provides APIs to support individuals, businesses, and developers in managing and enhancing their contact and customer data. The APIs can be used to provide social profiles in an app, improve contacts in address books, enrich CRM information, or create highly personalized marketing campaigns.N/A

    Mapp Intelligence, powered by Webtrekk

    Score10 out of 10
    N/AMapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A
    Pricing
    FullContactMapp Intelligence, powered by Webtrekk
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    FullContactMapp Intelligence, powered by Webtrekk
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.
    More Pricing Information
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    FullContactMapp Intelligence, powered by Webtrekk
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    User Ratings
    FullContactMapp Intelligence, powered by Webtrekk
    Likelihood to Recommend
    8.0
    (5 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    In-Person Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FullContactMapp Intelligence, powered by Webtrekk
    Likelihood to Recommend
    Ziff Davis Inc
    This is a quick and easy way to upload information from business cards to your current contact database. It can be used by those who are organizing email marketing campaigns. It is also good for personal use -- since it organizes all available information about any given contact it is a great resource for looking up people before meetings and doing other types of background research
    Incentivized
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    Mapp Digital
    Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
    It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
    Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
    Incentivized
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    Pros
    Ziff Davis Inc
    • Sharing contacts.
    • Easy to edit.
    • Nice interface.
    Incentivized
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    Mapp Digital
    • Good visualization in reports for marketing and c-level.
    • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
    • Integrated tag management.
    • No sampled data.
    • It is possible to combine 90% variables and metrics.
    Incentivized
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    Cons
    Ziff Davis Inc
    • Needs to allow for more than 50 business card transcriptions per month
    • Sometimes tries to merge contacts that are not the same person
    • Does not sync individual account with business account
    Incentivized
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    Mapp Digital
    • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
    • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
    • Webtrekk should build better click-path-analysis and journeys.
    Incentivized
    Read full review
    Likelihood to Renew
    Ziff Davis Inc
    This is my new favorite app for organizing contacts and segmenting email lists. It is also the only app I have used that will transcribe business cards with 100% accuracy (they use humans to enter info from pictures of cards rather than software, like most other apps). The "merge contact" feature is great and allows you to review the contacts being merged before doing so automatically. It also integrates with Google accounts, LinkedIn, Twitter, and Yahoo. Another great feature is the ability to export data in a file, which you can then upload to your regular CRM software or to Constant Contact. I wish it would allow for more business card uploads per month. Even the paid subscription has a limit of 50 cards per month. I contacted customer support to inquire about increasing this limit and was told that I would need to upgrade to a yearly contract in order to do so. If FullContact continues to be useful, I will likely upgrade. However, given that the business card contacts is one of this software's best features, I was disappointed that this allowance could not be increased. Overall, however, I would highly recommend FullContact
    Incentivized
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    Mapp Digital
    No answers on this topic
    Usability
    Ziff Davis Inc
    Very easy to use online and great mobile app as well
    Incentivized
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    Mapp Digital
    No answers on this topic
    Reliability and Availability
    Ziff Davis Inc
    Automatically updates contacts daily
    Incentivized
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    Mapp Digital
    No answers on this topic
    Performance
    Ziff Davis Inc
    Just make sure the app is not syncing on multiple devices at once -- this will cause a delay
    Incentivized
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    Mapp Digital
    No answers on this topic
    Support Rating
    Ziff Davis Inc
    Their support is very responsive and friendly.
    Incentivized
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    Mapp Digital
    We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
    Incentivized
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    In-Person Training
    Ziff Davis Inc
    Very user-friendly, especially since it aggregates information from Google every day to update contacts.
    Incentivized
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    Mapp Digital
    No answers on this topic
    Online Training
    Ziff Davis Inc
    Basic materials explaining account setup and how to manage your list. It doesn't take much training to become proficient
    Incentivized
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    Mapp Digital
    No answers on this topic
    Implementation Rating
    Ziff Davis Inc
    Downloading the contacts to use in email marketing campaigns is the most difficult part of implementation.
    Incentivized
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    Mapp Digital
    No answers on this topic
    Alternatives Considered
    Ziff Davis Inc
    FullContact has pretty much the best bang for your buck as far as the different features offered. You can do a lot of different things with it and it's all online or in an app on your phones. Easy access to the most accurate information available at your fingertips is pretty awesome
    Read full review
    Mapp Digital
    Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
    Incentivized
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    Scalability
    Ziff Davis Inc
    Easily updates contact information
    Incentivized
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    Mapp Digital
    No answers on this topic
    Return on Investment
    Ziff Davis Inc
    • Positive that the time is not spent updating individual phones.
    • Negative in that if someone alters a contact, it will need fixed.
    • Positive that users don't waste time calling wrong numbers.
    Incentivized
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    Mapp Digital
    • Get insights into your web data.
    • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
    • 1 tool for over 20 apps and 100 websites.
    Incentivized
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    ScreenShots