Fundraise Up vs. Salesforce Agentforce 360 for Nonprofits

FundraiseUp is best utilized in arenas where the non-profit has some room for growth/expansion and/or the market is medium/large (100,000+ city). Small audience organizations might see some improvement but in my estimation won't see the ROI from the 5% (or more) charge per donation. Both well-established orgs and growing ministries can benefit from this platform. Another great reason to go with FRU is the incredibly easy user-interface for both the donor and the admin. The AI features built into the form provide incredible LIVE adjustments to optimize conversions and monthly giving. It is worth the extra cost (per donation) if you're community is large enough

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I’d say it’s very well suited for organizations looking to move toward AI integrations and make more data-driven decisions. As I mentioned, I’ve also used the competing product from Blackbaud, which is a very closed system — you can’t really pull out the data. Salesforce, on the other hand, has a big advantage with its APIs, allowing you to extract data, store it in Data Cloud, and do much more with it.
However, if your requirements aren’t clearly defined or if there’s heavy customization involved, the implementation can get messy. So I wouldn’t recommend using Salesforce Nonprofit Cloud in cases where the requirements and structure aren’t clearly laid out.

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• Donation Upselling through AI
• Donation and Donor Management
• Integration with External CRMs

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• NPSP is designed to help with donor management.
• There are free add-ons for volunteer management.
• There is a new Program Management Module to better manage program participation and attendance.
• Campaigns help organize and report on marketing efforts though we use a third-party solution to send out marketing materials.

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• Pricing Model is a Bit Steep
• Non-Digital Donation Tracking Limited
• Tech Support Delayed Responses/No Live Chat or Phone

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• Organizations that are new to Salesforce need to be prepared for report building and other configurations. Customization is a great feature, but it can be overwhelming if not impossible for a brand new user.
• Salesforce Trailhead is robust but can be confusing and overwhelming.
• I'm currently comfortable with only using Salesforce CMS or any iteration on a desktop.

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There is really no other tool to compare and especially since Salesforce for Nonprofits is free!!

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For both donors and admin, Fundraise Up is the best donation platform (gateway) that I have ever used. It is optimized throughout the experience to be incredibly easy and unmatched in how robust it is. The many options Fundraise Up provides from sticky buttons, to pop-ups, to full landing pages is diverse and serves any need an org might have.

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Salesforce CMS is very intuitive and easy to use. I have not found where it glitches or crashes out. You can tell where data is "supposed to live" and it you aren't sure, there is an easy search function. Support is made readily available.

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I have never had bad conversations with any support people with Salesforce but we also have not used them very much. I put it a little less because we are struggling to switch to lightning (some of our custom features do not migrate well) and it feels like the help and support for a little organization is not incredibly helpful unless we want to spend a lot of money.

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Fundraise Up understands their lane and they absolutely nail it! They have worked hard to be the very best in their niche and have gone above and beyond to integrate with other solutions for a streamlined approach to data management. I have not experienced a better solution in my almost 20 years of nonprofit marketing.

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As a cloud native organization with no previous Microsoft infrastructure, Salesforce was a more logical and effective option for us. The suite of products was also far more comprehensive and required less customization. We were able to adopt a "configure not code" approach to our development of systems to support our mission that lowered the cost of upgrades.

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• 40% increase in monthly donors over 18-month period
• Processing charges covered went from 23% to 42% in 12 months
• Ease-of-use for non-tech Employees

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• New email platform (integrated with Salesforce and based on Salesforce segmentation) increased open rate by 7%
• Using Salesforce Flows to design a custom batch process for approving small grants reduced days of work to one or two clicks.
• We replaced a paper system (walking around with a clipboard) to a virtual system (you can do it from anywhere!) for approving payments.

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