Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month
Pricing
Gephi
Supermetrics
Editions & Modules
No answers on this topic
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
Gephi
Supermetrics
Free Trial
No
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Gephi is open-source and free to use.
In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
It is well suited for projects that are more discovery related. If this is a one-time project that we create a visual for, this would definitely make sense to use. If this is an ongoing analysis (monthly for example), we might look to another software that we would be able to automate a little further in how the visualization comes together
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In comparison to other tools such as GraphWiz or Circos, Gephi comes with an intuitive, easy-to-use interface that makes it easy to load your data, and quickly start building all sorts of different graphs. There's absolutely no code that needs to be written for either loading or modeling. And without downloading additional plug-ins, Gephi ships with quite a few standard graph models, as well as some "fun" extras such as the Sierpinski triangle, and a variety of force atlas types.
Most of the layout types (maybe all) are highly configurable, which can make for extremely customized and unique displays of your data. Again, none of this requires the user to write any code. That said, it is possible to script custom functionality for your models, or even update the Java source code yourself, if you feel like getting technical. Gephi builds are available on GitHub, and the developers encourage people to contribute ideas, improvements, and plug-ins.
There's a plug-in for Gephi that allows for streaming data to update your model. This essentially allows you to create near realtime graphs of your data in motion. This plug-in was by far the biggest reaston we invested time in the product; to create animated data visualizations without exhaustive hours in development.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I (and many others) have had to expand Gephi's memory manually by experimenting with the configuration file. I'm glad it's possible, but it should be easier.
Gephi sometimes crashes inexplicably and loses your work, so I have developed a habit of explicitly exporting versions of my graphs as csv's, but I think this should be handled automatically in Gephi.
Because it is prone to crash, ideally, Gephi would help the user manage his/her use, by estimating processing and memory for very large tasks and prompting the user to confirm their requests before executing. Instead, I just tend to avoid certain functions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
While Gephi isn't perfect, it's a powerful tool for mathematical graph modelling that's hard to find in other products, particularly by way of its interface. It grants non-software developers access to a point-and-click way of creating accurate, beautiful visualizations that would normally take hours in other applications. The fact that it allows for live streaming data is also something that's hard to come by, at least for visualization software
Gephi is very intuitive and the fact that it shows its process helps the user understand what's going on. However, the animation features can really slow it down and there isn't a way to shut them off. Furthermore, the failures on saving mean you frequently have to start over. These problems disrupt the workflow and can be frustrating.
The interactivity in Gephi and the quality of the output figures are impressive. However, the selling point was the fact that we were able to link Gephi into our pipeline using Java's interface. Other products were less customizable and lacking of the sophistication Gephi provided without too much pain during the liking process.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have only used the product for education purposes. I will not be the best person to provide details about ROI and business efficiency and customer service. I was personally very excited about the tool and am continuing my work on the tool.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
