Ghost vs. LinkedIn Publishing Platform

It is well suited for distributed writing and publishing with a subscription component

Incentivized

The platform is a great tool for someone trying to find a job. I have personally used the platform to help me get my current position and will use it again once I am back in the job market. There are some people out there who claim the platform is useless. In my opinion, if you see the LinkedIn platform as useless then you don't really understand how helpful it can be in the digital age of 2017.

• Creating a newsletter for web and email simultaneously
• Allowing for paid subscriptions
• Allowing content to be segmented by subscription type

Incentivized

• I like how it lets you publish long form content.
• I love how it lets me copy and paste words and links from my Wordpress website, and it all comes over without me having to reinsert the links.

Incentivized

• They wysiwig editor is missing critical functions like superscript and subscript
• The markdown complement has those features but it doesn’t integrate well with the wysiwig editor
• Footnoting is hard to do

Incentivized

• Ability to post on a mirror account
• Notifications on a campaign could be to a phone instead of email
• More robust data analytics

Incentivized

You can use your own profile and it is intuitive, easy to manage with good headings and tools.

Incentivized

It is simpler, headless, faster than WordPress. The core functionality is focused on subscription membership which is a bloated add on for WordPress.

The simplicity has a cost as WordPress, while complicated, offers more expansion opportunities.

Incentivized

The problem with Facebook for Business is that it is on Facebook. Facebook is a great way for a company to brand themselves. However a companies content is surround by other content that is often not professional. For example, if someone follows my company on Facebook and scrolls down their timeline and sees my post, it is intertwined in their feed with their Facebook friends. This could lead to your content being mixed in with others. With Linkedin, it is solely supposed to be used for professionals. People are not supposed to (even though some do) post things that may be deemed offensive. That is not the case with Facebook.

• Our business is totally built around this product
• It has allowed us to easily and quickly scale our free and (soon) our paywalled content

Incentivized

• I think it raises the awareness of my SuperStar Careers brand. When I talk to people offline, they often tell me they read my articles and can give specific examples.
• I've had a few prospects reach out to me. In the past 2 years, I'd guess I've had up to 10 people reach out to me for a assistance.

Incentivized