GoFundMe Charity vs. Virtuous CRM

GoFundMe is well suited for personal appeals where a story can be told and donors feel an immediate result or effect. It is less appropriate for larger mass appeals that are not targeted directly to a specific cause. For example, not good for companies to ask for funding for operating expenses.

Incentivized

I think it's great for organizations that simply need to manage their donor base in a user-friendly way. If you treat all of your donors the same and do not do much segmented communication, Virtuous is great for you! if you do need segmentation, they need to improve their email marketing software. Also, if you plan to use other tools, they really lack any kind of integration, which is not ideal.

Incentivized

• Peer-to-peer fundraising
• Fundraising pages

Incentivized

• User-friendly CRM.
• Knowledgable support staff.
• Allows for email marketing on a mass level.

Incentivized

• Need a clearer picture of your campaign status, especially around publishing (making it live).
• Processing rates are not horrible but not great either - If we used our own processor our fees would be cut in half.

Incentivized

• Does not currently have action based/click based email marketing automation capabilities.
• Lacks integration with any other tools we/our nonprofits are using.
• Expensive, even just for the support they charge hourly.

Incentivized

GoFundMe is very easy to use and does a great job allowing us to share insights and stories to leave a lasting impression on donors. From setting up the account to ending the appeal, the entire process has been very user-friendly. I'm very impressed with the experience so far and plan to continue using it for future campaigns.

Incentivized

Crowdrise has been great with their customer support. They have always been helpful and available. They also have several resources on their website that has been useful to other areas of our non-profit. Their relatability has been positive for us and has made us feel taken care of and considered.

Incentivized

Since GFM was selected for us I can't give the rationale behind that. However, I do think that Qgiv and Salsa are more internally user-friendly and provide at least the same amount of functionality. That being said, the other two (I think) require CRMs to use whereas GFM can just integrate with others, making it a better choice for one-off campaigning.

Incentivized

I think the way to look at a CRM is really based on what provides the easiest user experience for you and your team. These days, they all do basically the same thing. Nothing about Virtuous stands out as significantly unique compared to the others. So if you like it, use it... but the others are just as good and actually have better integrations and more capabilities.

Incentivized

• Brought in new donors from outside our solicitation area.
• Appeals to younger audiences.
• Great way to include client testimonials and stories.

Incentivized

• Better donor management.
• Better predictive analytics on donors and giving numbers.
• Increases were seen in overall revenue since joining with Virtuous.

Incentivized