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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google AdMob

    Score6.9 out of 10
    N/AAdMob is a mobile advertising platform acquired by Google in 2010.N/A

    Vungle

    Score8 out of 10
    N/AVungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.N/A
    Pricing
    Google AdMobVungle
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AdMobVungle
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google AdMobVungle
    Considered Both Products
    Google
    No answer on this topic
    Vungle
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    9 Answers
    No answers on this topic
    Delivers good value for the price
    90%
    Delivers good value for the price
    9 Answers
    No answers on this topic
    Happy with the feature set
    90%
    Happy with the feature set
    9 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Best Alternatives
    Google AdMobVungle
    Small Businesses
    No answers on this topic
    Google AdMob
    Score6.9 out of 10
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AdMobVungle
    Likelihood to Recommend
    2.9
    (12 ratings)
    7.0
    (1 ratings)
    Usability
    3.0
    (1 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    5.0
    (1 ratings)
    User Testimonials
    Google AdMobVungle
    Likelihood to Recommend
    Google
    Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
    Incentivized
    Read full review
    Vungle
    Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
    Incentivized
    Read full review
    Pros
    Google
    • Provides a complete ad verification system.
    • Integration with Google Analytics.
    • Transmission customization
    • Ad network mediation is a great feature to manage many ad networks at the same time.
    Incentivized
    Read full review
    Vungle
    • You can work on a CPI basis on the network level.
    • Strong in the US. A lot of inventory there.
    • SSP integration very fast and good technical team.
    Incentivized
    Read full review
    Cons
    Google
    • Admob has very low prices for impressions or clicks on Android.
    • Admob has very low prices for impressions or clicks in many countries including Europe.
    • Admob is still having certain security issues: allowing sensitive ads on G rated apps.
    • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.
    Incentivized
    Read full review
    Vungle
    • Product development. They have not evolved their product significantly still offering the same videos they had 3 years ago.
    • Slow to respond to product questions.
    • Not enough scale on APAC GEOS.
    Incentivized
    Read full review
    Usability
    Google
    hard to use, no support
    Read full review
    Vungle
    I would say is a standard video SSP. The reporting dashboard is well designed and easy to use and throttling options are standard. They seem to be confident about their inventory and they don't really evolve their product and add new betas or create audiences or do anything out of the ordinary.
    Incentivized
    Read full review
    Support Rating
    Google
    No answers on this topic
    Vungle
    Their support team is a bit slow. You have to re-send your email questions constantly because the first email never gets a reply. Their core business is still the ad network which does not involve a lot of human interaction so they are still working on how to evolve their account management team to be an exchange.
    Incentivized
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    Alternatives Considered
    Google
    No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
    Incentivized
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    Vungle
    Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order to monetize better for its publishers by getting higher bids.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
    • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
    Read full review
    Vungle
    • We have gotten good CPAs, but we have had to bid high CPMs.
    • They were reluctant to do a rebate deal, which is something standard once you hit a certain volume of spend, which worsened ROI.
    • No buy sides fees, which is a big plus for profitability.
    Incentivized
    Read full review
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