Google AdSense vs. Sharethrough

I think any company selling a product or service can benefit from Google AdSense advertising as long as they come with a strategy of who to target with their Ad campaigns. If you just blanket anything and everything with your Google Ads it won't be as effective, and you will be wasting your spend

Incentivized

• Excellent Ads type and useful content
• Excellent follow up and analytics
• Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
• Excellent revenue for the bloggers who are honest about their content

• The Sharethrough ad placement was done in a native format that is easy to blend in with the other web content. We designed our ad to make sure it provides a fun informative experience to our customer while selling some of the services.
• Advertisers can use Sharethrough to communicate with customers in a way that other ad channels can't.
• As advertisers we encourage clients to use content that is interesting to customers instead of just carrying a heavy sales message.

Incentivized

• Google AdSense should monetize mobile applications
• Google AdSense should monetize Mac native applications and games
• Google AdSense should pay out more for a click for tier 1 countries traffic

Incentivized

• We can use the sharethrough space to create a fun message for customer, however, we always had trouble finding the landing page to take people to. Not every client has enough budget to create a new landing page for every campaign. If Sharethrough allowed for landing page support at a low cost, that would be great.
• Another problem was that the placement of the ads were mostly random (at least that's what I was told at the time) It's hard to control where our ad would show up. It is possible that our ad message may be inappropriate with the rest of the content. For example, if this was placed at a news channel, we wouldn't want to have our funny message right next to tragic stories.

Incentivized

I feel that Google AdSense has a plethora of features and detailed options for you to utilize when building campaigns. I do think there is room to make it more user friendly for beginning users. I had to request help from my Marketing team to build campaigns. Ultimately, that improvement would push my scoring to a 10.

Incentivized

In addition to Taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It offers the best tools and easiest path to monitization.

Incentivized

The difference between Sharethrough and the other channels is that Sharethrough allows for a better story telling experience with the multi page carousel experience. We used all the different channels for different types of messages and needs.

Incentivized

• Helps us strategize better around potential ad revenue models
• Helps us evaluate the impact of ads on the user experience on the front end
• The optimization recommendations have generated an improvement revenue-wise

Incentivized