Attribution in Google Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attribution in Google Analytics
Score 7.6 out of 10
N/A
Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.N/A
Pricing
Attribution in Google Analytics
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Pricing Offerings
Attribution in Google Analytics
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
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Community Pulse
Attribution in Google Analytics
Considered Both Products
Attribution in Google Analytics
Chose Attribution in Google Analytics
I have not recently used any similar products.
Chose Attribution in Google Analytics
GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.
Chose Attribution in Google Analytics
Google Analytics was way quick and way too easy to implement. For marketing purposes Google Analytics is a better tool when compared to similar tools available in the market. Google Analytics also supports complete integration to various marketing tools from Google such as Ads, …
Chose Attribution in Google Analytics
Better reporting options and integration with our website
AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting
Top Pros
Top Cons
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Attribution in Google Analytics
Small Businesses
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Medium-sized Companies
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Enterprises
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User Ratings
Attribution in Google Analytics
Likelihood to Recommend
6.4
(4 ratings)
User Testimonials
Attribution in Google Analytics
Likelihood to Recommend
Google
This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.
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Pros
Google
  • Traffic Analytics
  • Geo Analytics
  • Campaign Analytics
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Cons
Google
  • Actual customer service agents that can help and answer questions.
  • Better explanation of each and every datapoint.
  • More user-friendly interface and experience.
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Alternatives Considered
Google
Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good
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Return on Investment
Google
  • It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.
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