TrustRadius

Attribution in Google Analytics vs. Northbeam

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attribution in Google Analytics
Score 7.4 out of 10
N/A
Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.N/A
Northbeam
Score 0.0 out of 10
N/A
Northbeam is a marketing attribution solution that through the use of first-party data collection and machine learning, delivers actionable insights to DTC and ecommerce brands that result in a clear picture of customers’ buying behavior.
$999
per month
Pricing
Attribution in Google AnalyticsNorthbeam
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Attribution in Google AnalyticsNorthbeam
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Attribution in Google AnalyticsNorthbeam
Best Alternatives
Attribution in Google AnalyticsNorthbeam
Small Businesses
Branch
Branch
Score 7.6 out of 10
Branch
Branch
Score 7.6 out of 10
Medium-sized Companies
Piano Analytics
Piano Analytics
Score 7.5 out of 10
Piano Analytics
Piano Analytics
Score 7.5 out of 10
Enterprises
Piano Analytics
Piano Analytics
Score 7.5 out of 10
Piano Analytics
Piano Analytics
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Attribution in Google AnalyticsNorthbeam
Likelihood to Recommend
6.3
(4 ratings)
-
(0 ratings)
User Testimonials
Attribution in Google AnalyticsNorthbeam
Likelihood to Recommend
Google
This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.
AM
Allen McConnell
Account Manager
Read full review
Northbeam
No answers on this topic
Pros
Google
  • Traffic Analytics
  • Geo Analytics
  • Campaign Analytics
Gulam Gaus Warsi | TrustRadius Reviewer
Gulam Gaus Warsi
Marketing Specialist
Read full review
Northbeam
No answers on this topic
Cons
Google
  • Actual customer service agents that can help and answer questions.
  • Better explanation of each and every datapoint.
  • More user-friendly interface and experience.
Shelby Kolb | TrustRadius Reviewer
Shelby Kolb
Digital Communications Data Analyst
Read full review
Northbeam
No answers on this topic
Alternatives Considered
Google
Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good
Verified User
Anonymous
Read full review
Northbeam
No answers on this topic
Return on Investment
Google
  • It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.
AM
Allen McConnell
Account Manager
Read full review
Northbeam
No answers on this topic
ScreenShots