Google BigQuery vs. Microsoft SQL Server

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google BigQuery
Score 8.7 out of 10
N/A
Google's BigQuery is part of the Google Cloud Platform, a database-as-a-service (DBaaS) supporting the querying and rapid analysis of enterprise data.
$6.25
per TiB (after the 1st 1 TiB per month, which is free)
Microsoft SQL Server
Score 8.7 out of 10
N/A
Microsoft SQL Server is a relational database.
$1,418
Per License
Pricing
Google BigQueryMicrosoft SQL Server
Editions & Modules
Standard edition
$0.04 / slot hour
Enterprise edition
$0.06 / slot hour
Enterprise Plus edition
$0.10 / slot hour
Subscription
$1,418.00
Per License
Enterprise
$13,748.00
Per License
Offerings
Pricing Offerings
Google BigQueryMicrosoft SQL Server
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google BigQueryMicrosoft SQL Server
Considered Both Products
Google BigQuery
Chose Google BigQuery
I came to use BigQuery from a traditional system like MS SQL server, the features which are available in BigQuery as a cloud service far outweigh the features from SQL server. I have not used other similar tools like Amazon Redshift but Google BigQuery serves multiple use cases …
Chose Google BigQuery
In my opinion, Google BigQuery is custom made to be the best data lake system that is easy to use, scalas to fit any business size, has inbuilt security, as well as tools for data integrity. Although a few other tools have some of the same functionality, Google BigQuery is the …
Chose Google BigQuery
Google BigQuery i would say is better to use than AWS Redshift but not SQL products but this could be due to being more experience in Microsoft and AWS products. It would be really nice if it could use standard SQL server coding rather than having to learn another dialect of …
Chose Google BigQuery
The data performance of Google BigQuery is best as per other software. Limitations on Google BigQuery's data size are superior to those of Microsoft SQL. Obtaining real-time data from several IoT devices is another benefit.
Chose Google BigQuery
At my previous organization we used server based SQL server. There were days when the server was down and we couldn't work or access the data. This caused multiple reports and processes which were fed from the server to fail. Google BigQuery doesn't have such problems.
Chose Google BigQuery
Other locally hosted solutions are capable of providing the required level of performance, but the administration requirements are significantly more involved than with BigQuery. Additionally, there are capacity and availability concerns with locally hosted platforms that are a …
Microsoft SQL Server

No answer on this topic

Features
Google BigQueryMicrosoft SQL Server
Database-as-a-Service
Comparison of Database-as-a-Service features of Product A and Product B
Google BigQuery
8.5
80 Ratings
1% below category average
Microsoft SQL Server
-
Ratings
Automatic software patching8.017 Ratings00 Ratings
Database scalability9.179 Ratings00 Ratings
Automated backups8.524 Ratings00 Ratings
Database security provisions8.773 Ratings00 Ratings
Monitoring and metrics8.375 Ratings00 Ratings
Automatic host deployment8.013 Ratings00 Ratings
Best Alternatives
Google BigQueryMicrosoft SQL Server
Small Businesses
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
InterSystems IRIS
InterSystems IRIS
Score 7.8 out of 10
Medium-sized Companies
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
InterSystems IRIS
InterSystems IRIS
Score 7.8 out of 10
Enterprises
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
SAP IQ
SAP IQ
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google BigQueryMicrosoft SQL Server
Likelihood to Recommend
8.8
(78 ratings)
8.0
(107 ratings)
Likelihood to Renew
8.1
(5 ratings)
9.0
(8 ratings)
Usability
7.1
(6 ratings)
7.6
(17 ratings)
Availability
7.3
(1 ratings)
10.0
(1 ratings)
Performance
6.4
(1 ratings)
9.0
(1 ratings)
Support Rating
5.6
(11 ratings)
7.9
(26 ratings)
In-Person Training
-
(0 ratings)
9.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.0
(6 ratings)
Configurability
6.4
(1 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
7.3
(1 ratings)
9.0
(1 ratings)
Product Scalability
7.3
(1 ratings)
9.0
(1 ratings)
Professional Services
8.2
(2 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Google BigQueryMicrosoft SQL Server
Likelihood to Recommend
Google
Event-based data can be captured seamlessly from our data layers (and exported to Google BigQuery). When events like page-views, clicks, add-to-cart are tracked, Google BigQuery can help efficiently with running queries to observe patterns in user behaviour. That intermediate step of trying to "untangle" event data is resolved by Google BigQuery. A scenario where it could possibly be less appropriate is when analysing "granular" details (like small changes to a database happening very frequently).
Read full review
Microsoft
Microsoft SQL is ubiquitous, while MySQL runs under the hood all over the place. Microsoft SQL is the platform taught in colleges and certification courses and is the one most likely to be used by businesses because it is backed by Microsoft. Its interface is friendly (well, as pleasant as SQL can be) and has been used by so many for so long that resources are freely available if you encounter any issues.
Read full review
Pros
Google
  • Realtime integration with Google Sheets.
  • GSheet data can be linked to a BigQuery table and the data in that sheet is ingested in realtime into BigQuery. It's a live 'sync' which means it supports insertions, deletions, and alterations. The only limitation here is the schema'; this remains static once the table is created.
  • Seamless integration with other GCP products.
  • A simple pipeline might look like this:-
  • GForms -> GSheets -> BigQuery -> Looker
  • It all links up really well and with ease.
  • One instance holds many projects.
  • Separating data into datamarts or datameshes is really easy in BigQuery, since one BigQuery instance can hold multiple projects; which are isolated collections of datasets.
Read full review
Microsoft
  • Easy to configure and use with Visual Studio and Dot Net
  • Easy integration with MSBI to perform data analysis
  • Data Security
  • Easy to understand and use
  • Very easy to export database and tables in the form of SQL query or a script
Read full review
Cons
Google
  • Please expand the availability of documentation, tutorials, and community forums to provide developers with comprehensive support and guidance on using Google BigQuery effectively for their projects.
  • If possible, simplify the pricing model and provide clearer cost breakdowns to help users understand and plan for expenses when using Google BigQuery. Also, some cost reduction is welcome.
  • It still misses the process of importing data into Google BigQuery. Probably, by improving compatibility with different data formats and sources and reducing the complexity of data ingestion workflows, it can be made to work.
Read full review
Microsoft
  • Microsoft SQL Server Enterprise edition has a high cost but is the only edition which supports SQL Always On Availability Groups. It would be nice to include this feature in the Standard version.
  • Licensing of Microsoft SQL Server is a quite complex matter, it would be good to simplify licensing in the future. For example, per core vs per user CAL licensing, as well as complex licensing scenarios in the Cloud and on Edge locations.
  • It would be good to include native tools for converting Oracle, DB2, Postgresql and MySQL/MariaDB databases (schema and data) for import into Microsoft SQL Server.
Read full review
Likelihood to Renew
Google
We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.
Read full review
Microsoft
We understand that the Microsoft SQL Server will continue to advance, offering the same robust and reliable platform while adding new features that enable us, as a software center, to create a superior product. That provides excellent performance while reducing the hardware requirements and the total cost of ownership of our solution.
Read full review
Usability
Google
I think overall it is easy to use. I haven't done anything from the development side but an more of an end user of reporting tables built in Google BigQuery. I connect data visualization tools like Tableau or Power BI to the BigQuery reporting tables to analyze trends and create complex dashboards.
Read full review
Microsoft
SQL Server mostly 'just works' or generates error messages to help you sort out the trouble. You can usually count on the product to get the job done and keep an eye on your potential mistakes. Interaction with other Microsoft products makes operating as a Windows user pretty straight forward. Digging through the multitude of dialogs and wizards can be a pain, but the answer is usually there somewhere.
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Reliability and Availability
Google
I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.
Read full review
Microsoft
Its does not have outages.
Read full review
Performance
Google
I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.
Read full review
Microsoft
SSAS data cubes may some time slow down your Excel reports.
Read full review
Support Rating
Google
BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.
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Microsoft
We managed to handle most of our problems by looking into Microsoft's official documentation that has everything explained and almost every function has an example that illustrates in detail how a particular functionality works. Just like PowerShell has the ability to show you an example of how some cmdlet works, that is the case also here, and in my opinion, it is a very good practice and I like it.
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In-Person Training
Google
No answers on this topic
Microsoft
It was good
Read full review
Online Training
Google
No answers on this topic
Microsoft
very hands on and detailed training
Read full review
Implementation Rating
Google
No answers on this topic
Microsoft
Other than SQL taking quite a bit of time to actually install there are no problems with installation. Even on hardware that has good performance SQL can still take close to an hour to install a typical server with management and reporting services.
Read full review
Alternatives Considered
Google
PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.
Read full review
Microsoft
[Microsoft] SQL Server has a much better community and professional support and is overall just a more reliable system with Microsoft behind it. I've used MySQL in the past and SQL Server has just become more comfortable for me and is my go to RDBMS.
Read full review
Contract Terms and Pricing Model
Google
None so far. Very satisfied with the transparency on contract terms and pricing model.
Read full review
Microsoft
No answers on this topic
Scalability
Google
We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.
Read full review
Microsoft
SQL server does handle growing demands of a mid sized company.
Read full review
Professional Services
Google
Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.
Read full review
Microsoft
No answers on this topic
Return on Investment
Google
  • Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
  • We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
  • Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.
Read full review
Microsoft
  • Increased accuracy - We went from multiple users having different versions of an Excel spreadsheet to a single source of truth for our reporting.
  • Increased Efficiency - We can now generate reports at any time from a single source rather than multiple users spending their time collating data and generating reports.
  • Improved Security - Enterprise level security on a dedicated server rather than financial files on multiple laptop hard drives.
Read full review
ScreenShots

Google BigQuery Screenshots

Screenshot of Migrating data warehouses to BigQuery - Features a streamlined migration path from Netezza, Oracle, Redshift, Teradata, or Snowflake to BigQuery using the fully managed BigQuery Migration Service.Screenshot of bringing any data into BigQuery - Data files can be uploaded from local sources, Google Drive, or Cloud Storage buckets, using BigQuery Data Transfer Service (DTS), Cloud Data Fusion plugins, by replicating data from relational databases with Datastream for BigQuery, or by leveraging Google's data integration partnerships.Screenshot of generative AI use cases with BigQuery and Gemini models - Data pipelines that blend structured data, unstructured data and generative AI models together can be built to create a new class of analytical applications. BigQuery integrates with Gemini 1.0 Pro using Vertex AI. The Gemini 1.0 Pro model is designed for higher input/output scale and better result quality across a wide range of tasks like text summarization and sentiment analysis. It can be accessed using simple SQL statements or BigQuery’s embedded DataFrame API from right inside the BigQuery console.Screenshot of insights derived from images, documents, and audio files, combined with structured data - Unstructured data represents a large portion of untapped enterprise data. However, it can be challenging to interpret, making it difficult to extract meaningful insights from it. Leveraging the power of BigLake, users can derive insights from images, documents, and audio files using a broad range of AI models including Vertex AI’s vision, document processing, and speech-to-text APIs, open-source TensorFlow Hub models, or custom models.Screenshot of event-driven analysis - Built-in streaming capabilities automatically ingest streaming data and make it immediately available to query. This allows users to make business decisions based on the freshest data. Or Dataflow can be used to enable simplified streaming data pipelines.Screenshot of predicting business outcomes AI/ML - Predictive analytics can be used to streamline operations, boost revenue, and mitigate risk. BigQuery ML democratizes the use of ML by empowering data analysts to build and run models using existing business intelligence tools and spreadsheets.