Google Campaign Manager 360 vs. ImageKit.io

I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.

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E-Commerce is a perfect example where a service like ImageKit.io, is well suited. It takes a lot of the guesswork related to browser image format support, correct image dimensions for every kind of device, away from the developer. Thus reducing the need for maintaining code ourselves to check for and deliver an image for every user and his specific browser. This reduces code maintenance time in the long run and less custom code will ensure stability after integration for our online store running on OpenCart 3.

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• Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
• Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
• DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.

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• Automatically convert images for fast delivery based on browser support and network quality.
• Well-documented integration documentation that is easy to follow when getting started with your implementation.
• Easy to navigate user dashboard for setup and management of server origins and account settings. The usage analytics page is also handy to track and fix any 404 errors there might be for an image/s.

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• The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
• Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.

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• The Usage Analytics page could be laid out a little better and include filtering options, options may include path, country, IP Address, etc.
• The ability to add an additional user to the starter plan would be great to illustrate the possibility to new customers.
• The API Reference guide could include some more section-specific code examples for each of the supported technology stacks.

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Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices

The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners

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They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

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I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS

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Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.

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The main consideration for our choice was to be able to optimize and deliver the images from the server they are stored on without needing to move or change the current product upload workflow for our Marketing team. This is where ImageKit.io provided the best solution at the time we evaluated the options available in the market.

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• DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
• There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
• The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.

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• Our code has become easier to maintain, we no longer need to let the backend generate thumbnails
• Our site speed up significantly, which boosted our SEO ranking
• We had a similar solution built in-house on AWS lambda, but we no longer have the headache to maintain this solution ourselves.

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