TrustRadius: an HG Insights company

Google Mobile-Friendly Test vs. AuthorityLabs, by Traject

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Mobile-Friendly Test

    Score9 out of 10
    N/AGoogle Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A

    AuthorityLabs

    Score10 out of 10
    N/AAuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
    Pricing
    Google Mobile-Friendly TestAuthorityLabs
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Mobile-Friendly TestAuthorityLabs
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Google Mobile-Friendly TestAuthorityLabs
    SEO
    Comparison of SEO features of Google Mobile-Friendly Test and AuthorityLabs, by Traject
    Feature
    Google Mobile-Friendly Test
    8.5
    6 Ratings
    10% above category average
    AuthorityLabs, by Traject
    7.3
    4 Ratings
    5% below category average
    Keyword analysis8.02 Ratings9.04 Ratings
    Backlink management8.02 Ratings00 Ratings
    SERP ranking tracking9.02 Ratings10.04 Ratings
    Page grader8.75 Ratings6.01 Ratings
    Competitive analysis7.02 Ratings9.03 Ratings
    Site audit / diagnostics9.66 Ratings5.01 Ratings
    Site recommendations8.95 Ratings5.02 Ratings
    Task management9.02 Ratings7.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Mobile-Friendly Test and AuthorityLabs, by Traject
    Feature
    Google Mobile-Friendly Test
    8.5
    5 Ratings
    11% above category average
    AuthorityLabs, by Traject
    7.5
    3 Ratings
    1% below category average
    Local SEO8.02 Ratings10.03 Ratings
    Social SEO9.02 Ratings6.01 Ratings
    Mobile SEO10.05 Ratings9.03 Ratings
    Global SEO7.02 Ratings5.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Mobile-Friendly Test and AuthorityLabs, by Traject
    Feature
    Google Mobile-Friendly Test
    9.2
    4 Ratings
    9% above category average
    AuthorityLabs, by Traject
    6.5
    4 Ratings
    26% below category average
    Multi-domain support8.94 Ratings10.04 Ratings
    Integration with web analytics tools9.53 Ratings3.02 Ratings
    Best Alternatives
    Google Mobile-Friendly TestAuthorityLabs
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Mobile-Friendly TestAuthorityLabs
    Likelihood to Recommend
    9.2
    (7 ratings)
    9.0
    (4 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Google Mobile-Friendly TestAuthorityLabs
    Likelihood to Recommend
    Google
    I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
    Incentivized
    Read full review
    Traject
    It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
    Incentivized
    Read full review
    Pros
    Google
    • Google Mobile-Friendly Test is easy to use and works very fast.
    • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
    • Most modern devices are accounted for.
    Incentivized
    Read full review
    Traject
    • Keyword tracking (large volumes)
    • Keyword insights
    • Competitor Keyword tracking
    Incentivized
    Read full review
    Cons
    Google
    • Google's suggestions are sometimes vague or unhelpful.
    • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
    Incentivized
    Read full review
    Traject
    • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
    • All results must be pulled into other programs for inclusion in monitoring reports.
    • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is free, so I woule likely renew it.
    Incentivized
    Read full review
    Traject
    No answers on this topic
    Support Rating
    Google
    No answers on this topic
    Traject
    This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
    Incentivized
    Read full review
    Traject
    Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Our websites pages are a hundred percent mobile friendly.
    • Detects almost all mobile usability issues.
    • Robust test tools extending up to detectors for incompatible plugins.
    Incentivized
    Read full review
    Traject
    • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
    Incentivized
    Read full review
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