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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Mobile-Friendly Test

    Score9 out of 10
    N/AGoogle Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A

    UpCity

    Score1 out of 10
    N/AUpCity is a search engine optimization software solution offered by UpCity.N/A
    Pricing
    Google Mobile-Friendly TestUpCity
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Mobile-Friendly TestUpCity
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Google Mobile-Friendly TestUpCity
    SEO
    Comparison of SEO features of Google Mobile-Friendly Test and UpCity
    Feature
    Google Mobile-Friendly Test
    8.5
    6 Ratings
    10% above category average
    UpCity
    3.8
    3 Ratings
    68% below category average
    Keyword analysis8.02 Ratings1.02 Ratings
    Backlink management8.02 Ratings1.02 Ratings
    SERP ranking tracking9.02 Ratings8.01 Ratings
    Page grader8.75 Ratings5.12 Ratings
    Competitive analysis7.02 Ratings4.62 Ratings
    Site audit / diagnostics9.66 Ratings1.03 Ratings
    Site recommendations8.95 Ratings1.03 Ratings
    Task management9.02 Ratings8.42 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Mobile-Friendly Test and UpCity
    Feature
    Google Mobile-Friendly Test
    8.5
    5 Ratings
    11% above category average
    UpCity
    1.0
    3 Ratings
    153% below category average
    Local SEO8.02 Ratings1.03 Ratings
    Social SEO9.02 Ratings1.03 Ratings
    Mobile SEO10.05 Ratings1.03 Ratings
    Global SEO7.02 Ratings1.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Mobile-Friendly Test and UpCity
    Feature
    Google Mobile-Friendly Test
    9.2
    4 Ratings
    9% above category average
    UpCity
    8.3
    2 Ratings
    1% below category average
    Multi-domain support8.94 Ratings9.52 Ratings
    Integration with web analytics tools9.53 Ratings7.01 Ratings
    Best Alternatives
    Google Mobile-Friendly TestUpCity
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Mobile-Friendly TestUpCity
    Likelihood to Recommend
    9.2
    (7 ratings)
    1.0
    (4 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    3.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Google Mobile-Friendly TestUpCity
    Likelihood to Recommend
    Google
    I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
    Incentivized
    Read full review
    UpCity
    For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
    Incentivized
    Read full review
    Pros
    Google
    • Google Mobile-Friendly Test is easy to use and works very fast.
    • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
    • Most modern devices are accounted for.
    Incentivized
    Read full review
    UpCity
    • Customized marketing checklist is incredible!
    • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
    • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
    • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
    Incentivized
    Read full review
    Cons
    Google
    • Google's suggestions are sometimes vague or unhelpful.
    • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
    Incentivized
    Read full review
    UpCity
    • Unwillingness to help dissatisfied customers
    • Unwillingness to address issues
    • False advertising regarding the number of click throughs and leads
    • Rude customer service reps that don’t help with your issues
    • Expensive service
    • Little value for money
    Read full review
    Likelihood to Renew
    Google
    It is free, so I woule likely renew it.
    Incentivized
    Read full review
    UpCity
    No answers on this topic
    Usability
    Google
    No answers on this topic
    UpCity
    Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.
    Read full review
    Support Rating
    Google
    No answers on this topic
    UpCity
    I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.
    Read full review
    Alternatives Considered
    Google
    I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
    Incentivized
    Read full review
    UpCity
    We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Our websites pages are a hundred percent mobile friendly.
    • Detects almost all mobile usability issues.
    • Robust test tools extending up to detectors for incompatible plugins.
    Incentivized
    Read full review
    UpCity
    • UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.
    • UpCity has taught us many processes we needed to continue helping our clients be successful.
    Incentivized
    Read full review
    ScreenShots