TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google PageSpeed Insights

    Score10 out of 10
    N/AGoogle PageSpeed Insights is a search engine optimization software solution offered by Google.N/A

    Surfer SEO

    Score8.8 out of 10
    N/ASurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.

    $119

    per month

    Pricing
    Google PageSpeed InsightsSurfer SEO
    Editions & Modules
    No answers on this topic
    Standard
    $119
    per month
    Pro
    $219
    per month
    Peace of Mind
    $359
    per month
    Offerings
    Pricing Offerings
    Google PageSpeed InsightsSurfer SEO
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.
    More Pricing Information
    Features
    Google PageSpeed InsightsSurfer SEO
    SEO
    Comparison of SEO features of Google PageSpeed Insights and Surfer SEO
    Feature
    Google PageSpeed Insights
    7.5
    5 Ratings
    2% below category average
    Surfer SEO
    8.1
    3 Ratings
    5% above category average
    Keyword analysis6.01 Ratings9.03 Ratings
    Page grader7.34 Ratings9.03 Ratings
    Competitive analysis5.02 Ratings9.03 Ratings
    Site audit / diagnostics9.95 Ratings9.02 Ratings
    Site recommendations9.95 Ratings9.01 Ratings
    Task management6.72 Ratings7.02 Ratings
    Backlink management00 Ratings4.01 Ratings
    SERP ranking tracking00 Ratings9.02 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google PageSpeed Insights and Surfer SEO
    Feature
    Google PageSpeed Insights
    6.3
    5 Ratings
    19% below category average
    Surfer SEO
    7.0
    1 Ratings
    8% below category average
    Local SEO5.01 Ratings6.01 Ratings
    Social SEO5.01 Ratings00 Ratings
    Mobile SEO10.05 Ratings7.01 Ratings
    Global SEO5.43 Ratings8.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google PageSpeed Insights and Surfer SEO
    Feature
    Google PageSpeed Insights
    8.5
    3 Ratings
    1% above category average
    Surfer SEO
    8.0
    2 Ratings
    5% below category average
    Multi-domain support9.12 Ratings8.02 Ratings
    Integration with web analytics tools8.01 Ratings8.01 Ratings
    Best Alternatives
    Google PageSpeed InsightsSurfer SEO
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google PageSpeed InsightsSurfer SEO
    Likelihood to Recommend
    10.0
    (5 ratings)
    9.6
    (3 ratings)
    Usability
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google PageSpeed InsightsSurfer SEO
    Likelihood to Recommend
    Google
    If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.
    Incentivized
    Read full review
    Surfer
    Surfer is well suited for:
    • Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
    • To identify NLP terms and the frequency of terms to be added to the page
    • To find internal linking opportunities
    • To plan pillar pages/topic clusters
    Surfer is not a tool for
    • Technical SEO
    • Crawl Audits
    • Serp / Keyword Tracking
    • Project Management
    Incentivized
    Read full review
    Pros
    Google
    • Measure page loading time
    • Compared loading times against Google's benchmarks
    • Identifies opportunities for web page performance improvements
    • Identifies sub-optimal web page attributes that slow down page loading
    • Compare performance on mobile and desktop devices easily
    Incentivized
    Read full review
    Surfer
    • Analysis for on-page ranking factors
    • Competition analytics
    • NLP Analysis for webpage content
    • Content SEO scoring
    • Content editor with details about what to rank for
    • Plugin that helps with search data on Google
    Incentivized
    Read full review
    Cons
    Google
    • The suggestions for improvement can be technical for non-developers.
    Incentivized
    Read full review
    Surfer
    • Can improve their algorithm to serve better for technical articles
    Read full review
    Usability
    Google
    It's a free, easy to use tool
    Incentivized
    Read full review
    Surfer
    Because, I've been using this tool since many years and I haven't looked for any other tool when it comes to content optimization
    Read full review
    Support Rating
    Google
    There is no support from Google for the tool.
    Incentivized
    Read full review
    Surfer
    No answers on this topic
    Alternatives Considered
    Google
    I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.
    Incentivized
    Read full review
    Surfer
    Semrush's content and page optimisation tool is quite poor; it's not in the same bracket as Surfer. Frase is a good alternative from a cost perspective (if not paying the AI writing functions), it's cheaper, and Frase's keyword/topic heatmaps are quite unique. Sufer has a better UI and a shorter learning curve. It has an advantage in that it offers internal linking recommendations, which Frase lacks. Surfer also has limited competitor analysis (backlinks and page speed), which Frase does not. Both tools allow you to choose the number of competitors on the SERPS
    Incentivized
    Read full review
    Return on Investment
    Google
    • Faster loading site, give results faster to visitors
    • Buyers can get to the end of the buying cycle faster
    Incentivized
    Read full review
    Surfer
    • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
    • SurferSEO gives our team the ability to rank quicker than without the tool
    • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
    • SurferSEO makes our agency look and feel like a professional that knows what they are doing
    Incentivized
    Read full review
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