Wildfire Interactive (Discontinued) vs. GroSocial (Discontinued Product)

The transition to Google has been painful - key contacts are no longer available.

They built their platform largely on contests. They still do a fairly good job on these

Incentivized

• Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
• Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

• Increase Leads
• Increase Sales
• Increase Customers

Incentivized

• More customization - Would like to have the ability to edit more without coding.

• When Infusionsoft purchased GroSocial it seemed like product development ceased. Many other companies surpassed their abilities.
• They are very expensive for what they offer. Many other companies now offer better platforms, for far less.
• When there was an issue (ie in a campaign, or link broke etc) the support team would blame the client first, when in most cases it could be proven to be a software malfunction.
• Tabs are no longer smart phone friendly. When we stopped using GroSocial they had not set up the redirect link at that time. This may have changed now.
• When you manage multiple accounts, your client could stop your access to their account. They could then stop paying for the service, and their tabs would still be live. GroSocial is the only one who could disable the tabs. It was not automatic.

Incentivized

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

I have never been kicked out of Wildfire service. Always up and running.

Easy to perform tasks and quick to upload changes to your promotions.

Phone and email support were always available to us when we needed it.

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

GroSocial quite simply does not stack up to the competition. They are years behind in development. We have moved all our clients to other platforms.

Incentivized

• As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
• Aggregating all content into one system creates efficiencies for content teams

Incentivized

• Haven't seen a significant change yet

Incentivized