Wildfire Interactive (Discontinued) vs. Hearsay, now part of Yext

The transition to Google has been painful - key contacts are no longer available.

Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.

Incentivized

• Content scheduling on FB, TW, and PIN
• Social media management
• Basic analytics of post engagmemt

Incentivized

• Single dashboard of all your social media channels
• Automation of posts
• Scheduled posting as per design
• Great for analytics & customer Interactions

Incentivized

• The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
• In its self-service mode, the product lacks some essential features like mandatory likes and white label.
• Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.

• Lacks ability for significant flexibility and customization
• Mobile app sometimes does not save the posts that are edited
• It does allow you to tag or hashtag any post.

Incentivized

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.

Incentivized

I have never been kicked out of Wildfire service. Always up and running.

Easy to perform tasks and quick to upload changes to your promotions.

Phone and email support were always available to us when we needed it.

1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks

Incentivized

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.

Incentivized

• Our TOS and engagement with our fans increased when implementing this.
• Social metrics Wildfire provided for the different brands allowed sales opportunity to increase social worth and ultimately increase cost on advertising initiatives.

• It has helped us save time in maintaining our social media handles
• It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
• It helped us design our posts better based on inputs & design ideas based on our past posts

Incentivized