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Wildfire Interactive (Discontinued) vs. MavSocial

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    MavSocial

    Score9 out of 10
    Small Businesses (1-50 employees)
    MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…

    $78

    per month

    Pricing
    Wildfire Interactive (Discontinued)MavSocial
    Editions & Modules
    No answers on this topic
    Pro
    $78
    per month
    Business
    $199
    per month
    Enterprise
    $499
    per month
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)MavSocial
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    Wildfire Interactive (Discontinued)MavSocial
    Publishing
    Comparison of Publishing features of Wildfire Interactive (Discontinued) and MavSocial
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    MavSocial
    9.0
    2 Ratings
    10% above category average
    Content planning and scheduling00 Ratings9.52 Ratings
    Audience targeting00 Ratings9.01 Ratings
    Content optimization00 Ratings9.01 Ratings
    Workflow management00 Ratings8.52 Ratings
    Marketing
    Comparison of Marketing features of Wildfire Interactive (Discontinued) and MavSocial
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    MavSocial
    9.0
    1 Ratings
    15% above category average
    Paid media management00 Ratings9.01 Ratings
    Campaigns and promotions00 Ratings9.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Wildfire Interactive (Discontinued) and MavSocial
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    MavSocial
    9.6
    2 Ratings
    14% above category average
    Twitter00 Ratings9.52 Ratings
    Facebook00 Ratings10.02 Ratings
    LinkedIn00 Ratings10.02 Ratings
    Instagram00 Ratings9.52 Ratings
    YouTube00 Ratings9.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Wildfire Interactive (Discontinued) and MavSocial
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    MavSocial
    7.5
    2 Ratings
    3% below category average
    Campaign success analytics00 Ratings7.02 Ratings
    Real-time tracking00 Ratings8.02 Ratings
    Account management
    Comparison of Account management features of Wildfire Interactive (Discontinued) and MavSocial
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    MavSocial
    9.0
    2 Ratings
    13% above category average
    Role-based user permissions & privileges00 Ratings10.01 Ratings
    Mobile access00 Ratings8.01 Ratings
    Best Alternatives
    Wildfire Interactive (Discontinued)MavSocial
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    No answers on this topic
    Emplifi
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)MavSocial
    Likelihood to Recommend
    2.0
    (4 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)MavSocial
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    MavSocial
    MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    MavSocial
    • Social Media Posting & Management
    • Campaign Separation
    • Provides Insightful Analytics
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    MavSocial
    • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    MavSocial
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    MavSocial
    No answers on this topic
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    MavSocial
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    MavSocial
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    MavSocial
    No answers on this topic
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    MavSocial
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    MavSocial
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    MavSocial
    I went with Mavsocial due to cost and the ability to scale the tool.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    MavSocial
    • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
    • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
    Incentivized
    Read full review
    ScreenShots

    MavSocial Screenshots

    Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar