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Wildfire Interactive (Discontinued) vs. PLANOLY

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    PLANOLY

    Score7.5 out of 10
    N/APLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.

    $16

    per month

    Pricing
    Wildfire Interactive (Discontinued)PLANOLY
    Editions & Modules
    No answers on this topic
    Social Planner Starter
    $16
    per month up to 1 user
    Creator Pro
    $20
    per month
    Social Planner Growth
    $28
    per month up to 3 users
    Social Planner Pro
    $43
    per month up to 6 users
    Creator Pro Plus
    $54
    per month
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)PLANOLY
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount offered for annual billing.
    More Pricing Information
    Features
    Wildfire Interactive (Discontinued)PLANOLY
    Listening/monitoring
    Comparison of Listening/monitoring features of Wildfire Interactive (Discontinued) and PLANOLY
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    PLANOLY
    10.0
    1 Ratings
    27% above category average
    Boolean keyword searches00 Ratings10.01 Ratings
    Sentiment analysis00 Ratings10.01 Ratings
    Broad channel coverage00 Ratings10.01 Ratings
    Publishing
    Comparison of Publishing features of Wildfire Interactive (Discontinued) and PLANOLY
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    PLANOLY
    10.0
    2 Ratings
    20% above category average
    Content planning and scheduling00 Ratings10.02 Ratings
    Audience targeting00 Ratings10.01 Ratings
    Content optimization00 Ratings10.01 Ratings
    Workflow management00 Ratings10.01 Ratings
    Engagement
    Comparison of Engagement features of Wildfire Interactive (Discontinued) and PLANOLY
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    PLANOLY
    8.0
    2 Ratings
    2% below category average
    Automated routing and prioritization00 Ratings10.01 Ratings
    Customer interaction histories00 Ratings7.12 Ratings
    Bulk actions00 Ratings7.12 Ratings
    Marketing
    Comparison of Marketing features of Wildfire Interactive (Discontinued) and PLANOLY
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    PLANOLY
    8.0
    2 Ratings
    4% above category average
    Lead generation00 Ratings7.01 Ratings
    Content marketing00 Ratings7.12 Ratings
    Paid media management00 Ratings10.01 Ratings
    Campaigns and promotions00 Ratings8.02 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Wildfire Interactive (Discontinued) and PLANOLY
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    PLANOLY
    10.0
    2 Ratings
    18% above category average
    Twitter00 Ratings10.01 Ratings
    Facebook00 Ratings10.02 Ratings
    LinkedIn00 Ratings10.01 Ratings
    Instagram00 Ratings10.02 Ratings
    Pinterest00 Ratings10.02 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Wildfire Interactive (Discontinued) and PLANOLY
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    PLANOLY
    8.0
    2 Ratings
    3% above category average
    Campaign success analytics00 Ratings8.02 Ratings
    Real-time tracking00 Ratings8.02 Ratings
    Account management
    Comparison of Account management features of Wildfire Interactive (Discontinued) and PLANOLY
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    PLANOLY
    9.0
    2 Ratings
    13% above category average
    Role-based user permissions & privileges00 Ratings10.01 Ratings
    Mobile access00 Ratings8.02 Ratings
    Best Alternatives
    Wildfire Interactive (Discontinued)PLANOLY
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    No answers on this topic
    Emplifi
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)PLANOLY
    Likelihood to Recommend
    2.0
    (4 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (2 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    10.0
    (1 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)PLANOLY
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    PLANOLY
    Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    PLANOLY
    • Grid view
    • AI Caption generator
    • Auto post feature
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    PLANOLY
    • overall not very many points I would add for improvement
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    PLANOLY
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    PLANOLY
    PLANOLY is super easy to use. We just need to connect our Instagram account and start working in just a few clicks
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    PLANOLY
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    PLANOLY
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    PLANOLY
    The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    PLANOLY
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    PLANOLY
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    PLANOLY
    I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    PLANOLY
    • It allowed us to engage with potential customers for clients in an easy way
    • Our follower count went up by a steady 100 followers per week
    • Our numbers for viewers on videos and IG Lives doubled
    Incentivized
    Read full review
    ScreenShots