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Wildfire Interactive (Discontinued) vs. ReferenceEdge

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    ReferenceEdge

    Score10 out of 10
    N/ASince 2003, Point of Reference has helped companies leverage customer advocates to fuel business growth and fortify brands. They present technology, domain expertise and supplemental staffing solutions that organize and optimize authentic customer voices. Their product ReferenceEdge is a reference management system. Each component addresses a specific program pain point such as recruiting, data maintenance, customer reference lead generation, customer rewards and metrics.

    $4.50

    per month per user

    Pricing
    Wildfire Interactive (Discontinued)ReferenceEdge
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)ReferenceEdge
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Wildfire Interactive (Discontinued)ReferenceEdge
    Brand Advocacy Tools
    Comparison of Brand Advocacy Tools features of Wildfire Interactive (Discontinued) and ReferenceEdge
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    ReferenceEdge
    10.0
    1 Ratings
    41% above category average
    Referral Management00 Ratings10.01 Ratings
    Rewards Program00 Ratings10.01 Ratings
    Reference Request Automation00 Ratings10.01 Ratings
    Best Alternatives
    Wildfire Interactive (Discontinued)ReferenceEdge
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    No answers on this topic
    Medium-sized Companies
    No answers on this topic
    Influitive
    Score8 out of 10
    Enterprises
    No answers on this topic
    Influitive
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)ReferenceEdge
    Likelihood to Recommend
    2.0
    (4 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)ReferenceEdge
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Point of Reference
    Absolutely the best for managing customer references/ advocacy. Comprehensive functionality and attentive and responsive support model, and they don't charge extra to use value-add functionality, such as the automated check-in on reference status, contacts, etc. They know this field and need thoroughly and have thought of everything. Native to Salesforce streamlined deployment and up-leveled cross-company support, and also were my full partner in educating me on how to use Salesforce reporting, which is a valuable professional advantage.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Point of Reference
    • Simplifies and streamlines complex matrixed customer information
    • Enables strategic engagement through easy access to customer reference accounts, contacts, content, and activities they've participated in as well as are interested in participating in
    • Cross-company adoption and visibility through native Salesforce integration
    • Load balancing and protection from over-use/ burnout - critical.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Point of Reference
    • Ability to pre-populate a 'win wire' with deal info from SF. I believe this is being developed now.
    • Standard organization of 'attributes' so it's easier to break out that report column into per-attribute columns.
    • I like that they have an active Trello board for user suggestions and incorporate requests with each update.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Point of Reference
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Point of Reference
    No answers on this topic
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Point of Reference
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Point of Reference
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Point of Reference
    No answers on this topic
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Point of Reference
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Point of Reference
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Point of Reference
    We also evaluated ReferenceView from ROInnovation/ Upland. ReferenceEdge from Point of Reference was lower cost for complete functionality, plus their ongoing support model is second to none. SlapFive has great video functionality, which we may use at some point, but isn't a customer reference/ advocacy management platform. And its comprehensive marketing functionality was more than our team needed. ReferenceView was a failure, unfortunately. Way more expensive. limited functionality, and an abysmal support model.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    Point of Reference
    • Faster access to critical customer references
    • 360 degree view of customer engagement
    • Full visibility through comprehensive pre-built reports
    Incentivized
    Read full review
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