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Wildfire Interactive (Discontinued) vs. Postfity.com

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    Postfity.com

    Score7 out of 10
    N/AA tool to help speed up, automate, and schedule posts to Facebook, Instagram, Twitter, LinkedIn and VKontakte. With Postfity users can post to multiple social profiles, schedule and queue content (text, graphics, and videos), import bulk posts from files, add watermarks, gather all data and archives in one place, and get post suggestions (Post Ideas). Postfity helps teams create drafts and send them for approval, delegate social media management to different members of a…N/A
    Pricing
    Wildfire Interactive (Discontinued)Postfity.com
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)Postfity.com
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Wildfire Interactive (Discontinued)Postfity.com
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Echobox Social
    Score9.5 out of 10
    Medium-sized Companies
    No answers on this topic
    Echobox Social
    Score9.5 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)Postfity.com
    Likelihood to Recommend
    2.0
    (4 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)Postfity.com
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Postfity
    This is a great tool for someone who is a small business owner and needs to get posts out fast. It gives great ideas to use instantly vs having to harvest your own content.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Postfity
    • Ideas tab allows for quick industry related posts.
    • Calendar allows for scheduling posts.
    • Being able to connect multiple channels.
    • Great UI for someone who has no social media experience.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Postfity
    • Analytics could be way more in depth. I get more data from Facebook itself.
    • I'm not sure the cover photo tab makes sense unless you are changing it all the time.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Postfity
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Postfity
    No answers on this topic
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Postfity
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Postfity
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Postfity
    No answers on this topic
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Postfity
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Postfity
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Postfity
    Hootsuite is very similar but seems to have gone up in cost over the years. This is very affordable compared to others. Hubspot requires you to be a user of their CMS to use similar features as Postify.com.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    Postfity
    • I can stay top of mind to clients by posting on social media more frequently.
    Incentivized
    Read full review
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