Wildfire Interactive (Discontinued) vs. Postfity.com

The transition to Google has been painful - key contacts are no longer available.

This is a great tool for someone who is a small business owner and needs to get posts out fast. It gives great ideas to use instantly vs having to harvest your own content.

Incentivized

• Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
• Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

• Ideas tab allows for quick industry related posts.
• Calendar allows for scheduling posts.
• Being able to connect multiple channels.
• Great UI for someone who has no social media experience.

Incentivized

• More customization - Would like to have the ability to edit more without coding.

• Analytics could be way more in depth. I get more data from Facebook itself.
• I'm not sure the cover photo tab makes sense unless you are changing it all the time.

Incentivized

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

I have never been kicked out of Wildfire service. Always up and running.

Easy to perform tasks and quick to upload changes to your promotions.

Phone and email support were always available to us when we needed it.

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

Hootsuite is very similar but seems to have gone up in cost over the years. This is very affordable compared to others. Hubspot requires you to be a user of their CMS to use similar features as Postify.com.

Incentivized

• As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
• Aggregating all content into one system creates efficiencies for content teams

Incentivized

• I can stay top of mind to clients by posting on social media more frequently.

Incentivized