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Wildfire Interactive (Discontinued) vs. Qualifio

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    Qualifio

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Qualifio enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise and qualify their digital audiences. According to the vendor, Qualifio enables editorial, marketing, CRM and sales teams to build and publish a wide array of interactive contents, in record time and at a…N/A
    Pricing
    Wildfire Interactive (Discontinued)Qualifio
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)Qualifio
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$750 per account
    Additional Details——
    More Pricing Information
    Features
    Wildfire Interactive (Discontinued)Qualifio
    Content Creation
    Comparison of Content Creation features of Wildfire Interactive (Discontinued) and Qualifio
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Qualifio
    10.0
    1 Ratings
    25% above category average
    Content collaboration00 Ratings10.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Wildfire Interactive (Discontinued) and Qualifio
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Qualifio
    9.5
    1 Ratings
    20% above category average
    Forms / Gated content00 Ratings9.01 Ratings
    Embedded CTAs00 Ratings10.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Wildfire Interactive (Discontinued) and Qualifio
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Qualifio
    10.0
    1 Ratings
    30% above category average
    Content performance analytics00 Ratings10.01 Ratings
    Best Alternatives
    Wildfire Interactive (Discontinued)Qualifio
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    No answers on this topic
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    No answers on this topic
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)Qualifio
    Likelihood to Recommend
    2.0
    (4 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)Qualifio
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Qualifio
    It's a great tool to diversify and strengthen your acquisition strategy/enrich your database with extra information about users
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Qualifio
    • User-friendly reporting dashboard
    • Intuitive campaign creation process
    • Great support from the customer success team
    • Multiple campaign (game) forms to choose from
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Qualifio
    • Some terms in campaign creation template are very tech and might be difficult to understand for new users
    • It's quite difficult to edit look&feel of a campaign, it could be more intuitive
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Qualifio
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Qualifio
    No answers on this topic
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Qualifio
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Qualifio
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Qualifio
    No answers on this topic
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Qualifio
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Qualifio
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Qualifio
    No answers on this topic
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    Qualifio
    • Significant increase in loyalty acquisition
    • An important decrease in a global Cost per Acquisition
    • More diverse acquisition strategy
    Incentivized
    Read full review
    ScreenShots

    Qualifio Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot