Wildfire Interactive (Discontinued) vs. SocialBee

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
SocialBee
Score 5.1 out of 10
N/A
SocialBee is an AI-powered social media management tool that empowers its customers to share content across multiple social networks from one place. Using such a tool, the user can set a posting schedule, have content shared as planned, and then analyze the performance of their accounts. Supported platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google my Business, TikTok, YouTube, and Bluesky. The AI Copilot can generate an entire social…
$29
per month
Pricing
Wildfire Interactive (Discontinued)SocialBee
Editions & Modules
No answers on this topic
Bootstrap
$29
per month
Accelerate
$49
per month
Pro
$99
per month
Offerings
Pricing Offerings
Wildfire Interactive (Discontinued)SocialBee
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
Wildfire Interactive (Discontinued)SocialBee
Features
Wildfire Interactive (Discontinued)SocialBee
Publishing
Comparison of Publishing features of Product A and Product B
Wildfire Interactive (Discontinued)
-
Ratings
SocialBee
9.3
1 Ratings
14% above category average
Content planning and scheduling00 Ratings10.01 Ratings
Content optimization00 Ratings9.01 Ratings
Workflow management00 Ratings9.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Wildfire Interactive (Discontinued)
-
Ratings
SocialBee
10.0
1 Ratings
21% above category average
Bulk actions00 Ratings10.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Wildfire Interactive (Discontinued)
-
Ratings
SocialBee
10.0
1 Ratings
18% above category average
Twitter00 Ratings10.01 Ratings
Facebook00 Ratings10.01 Ratings
LinkedIn00 Ratings10.01 Ratings
Google+00 Ratings10.01 Ratings
Instagram00 Ratings10.01 Ratings
Pinterest00 Ratings10.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Wildfire Interactive (Discontinued)
-
Ratings
SocialBee
8.0
1 Ratings
4% above category average
Campaign success analytics00 Ratings8.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Wildfire Interactive (Discontinued)
-
Ratings
SocialBee
8.5
1 Ratings
7% above category average
Role-based user permissions & privileges00 Ratings8.01 Ratings
Mobile access00 Ratings9.01 Ratings
Best Alternatives
Wildfire Interactive (Discontinued)SocialBee
Small Businesses
Growave
Growave
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Sprout Social
Sprout Social
Score 8.5 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Wildfire Interactive (Discontinued)SocialBee
Likelihood to Recommend
2.0
(4 ratings)
10.0
(1 ratings)
Likelihood to Renew
7.9
(3 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
10.0
(1 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
10.0
(1 ratings)
Online Training
8.5
(2 ratings)
-
(0 ratings)
Implementation Rating
8.5
(2 ratings)
-
(0 ratings)
User Testimonials
Wildfire Interactive (Discontinued)SocialBee
Likelihood to Recommend
Discontinued Products
The transition to Google has been painful - key contacts are no longer available.
Read full review
SocialBee
SocialBee is very ideal for busy individuals or small agencies that are not privileged with time. Social media management can be one of the most tedious tasks in anybody's business. SocialBee covers the majority of the tasks. Set it up once and you're done (practically forever) With all its powerful features though, it can be a little more complicated for a non-techie person. If your requirements are just simple post-scheduling, you can use other alternatives.
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Pros
Discontinued Products
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
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SocialBee
  • All major social platforms are available.
  • Posts can be organized per category, per client.
  • Hashtag organizer.
  • Links manager, with integrations to popular link shortener tools (we use Switchy, and it works smoothly)
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Cons
Discontinued Products
  • More customization - Would like to have the ability to edit more without coding.
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SocialBee
  • Though it's not clunky, it can improve on the loading speeds while working.
  • The UI/UX can be further improved (nice and neat instead of big cards especially on the categories page)
  • I would love it if the scheduler can be expanded into 2-weeks or monthly range. So we can post categories that are on a 2x a month and 1x a month frequency.
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Likelihood to Renew
Discontinued Products
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
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SocialBee
No answers on this topic
Usability
Discontinued Products
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
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SocialBee
Currently, SocialBee is the only software that we use for our social media clients, the confidence that we have for SB is above the fold. It saves us a lot of time and business management is easy because it's highly quantifiable with the client as to the number of posts, schedules, and results.
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Reliability and Availability
Discontinued Products
I have never been kicked out of Wildfire service. Always up and running.
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SocialBee
No answers on this topic
Performance
Discontinued Products
Easy to perform tasks and quick to upload changes to your promotions.
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SocialBee
No answers on this topic
Support Rating
Discontinued Products
Phone and email support were always available to us when we needed it.
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SocialBee
I have encountered their support just a couple of times since the platform is very straightforward for me. But on those occasions, it was so smooth. They responded to my concerns in just a few hours. Not too many companies offer that convenience nowadays. Plus, they do live webinars regularly which is totally amazing!
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Online Training
Discontinued Products
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
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SocialBee
No answers on this topic
Implementation Rating
Discontinued Products
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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SocialBee
No answers on this topic
Alternatives Considered
Discontinued Products
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
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SocialBee
SocialBee provides multiple features that you can get from other multiple different tools. It's kinda all in one solution for social media management. So cost-wise, it saves us a lot of money. It is also from a stable company with a sufficient MRR that helps with the security and development of the software.
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Return on Investment
Discontinued Products
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
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SocialBee
  • It provides us higher margin because it requires minimal resources.
  • Lesser working time means more marketing and leads generation time.
  • Very cost efficient solution.
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ScreenShots