TrustRadius: an HG Insights company

Wildfire Interactive (Discontinued) vs. Topsy

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    Topsy

    Score7.5 out of 10
    N/ATopsy is a full-scale index of the public social web. Apple acquired Topsy in 2015 and sunsetted the product.

    $12,000

    Per User Per Year

    Pricing
    Wildfire Interactive (Discontinued)Topsy
    Editions & Modules
    No answers on this topic
    Topsy
    $12,000
    Per User Per Year
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)Topsy
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Wildfire Interactive (Discontinued)Topsy
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Mention
    Score8 out of 10
    Medium-sized Companies
    No answers on this topic
    Mention
    Score8 out of 10
    Enterprises
    No answers on this topic
    Social Suite by Reputation.com
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)Topsy
    Likelihood to Recommend
    2.0
    (4 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    9.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    9.0
    (1 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)Topsy
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Apple
    Based off the price, I'd be hesitant to blindly recommend Topsy unless there is a need for the kind of big data it provides access to. If access to every single Tweet ever sent about your brand is important, then there is nothing else out there will do what Topsy does. At $12,000 per user, this is definitely not a product for the small social team, but if you manage a larger brand where reporting and brand sentiment mean a lot, then you owe it to yourself to evaluate Topsy Pro
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Apple
    • Access to every single tweet ever sent since the start of Twitter.
    • Immediate access to results - extremely easy to generate search queries.
    • Multiple ways to visualize data.
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Apple
    • Pricing is steep and on a per-user basis.
    • Limited amount of data sources - Twitter, links and videos.
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Apple
    Quite simply, there is no other option out there with the amount of data we can get from Topsy. Others (like Radian6) have a large amount of data, but it isn't as easy to find, and creating reports is too cumbersome. Report generation in Topsy takes seconds, not minutes
    Read full review
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Apple
    No answers on this topic
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Apple
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Apple
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Apple
    The few times we have asked questions, they were answered instantly by our own account rep
    Read full review
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Apple
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Apple
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Apple
    No answers on this topic
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    Apple
    • Immediate access to campaign performance data in social. Our sales team regularly requests metrics from campaigns several years old, and with Topsy, we can dig in and find it. This assists in helping them in their sales pitches to new clients and renewing deals with previous clients.
    Read full review
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