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Wildfire Interactive (Discontinued) vs. TrueLoyal

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    TrueLoyal

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    TrueLoyal (formerly Zinrelo) is a loyalty program software, designed to foster customer engagement and enhance customer retention. It integrates multiple dimensions such as transactional, social, advocacy, engagement, behavioral, and emotional aspects. This multifaceted strategy aims to incentivize customers to make frequent purchases, actively engage with the brand, and ultimately become vocal advocates. Capabilities: Enhanced Customer Retention: As a point…N/A
    Pricing
    Wildfire Interactive (Discontinued)TrueLoyal
    Editions & Modules
    No answers on this topic
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)TrueLoyal
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Best Alternatives
    Wildfire Interactive (Discontinued)TrueLoyal
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Growave
    Score9.7 out of 10
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)TrueLoyal
    Likelihood to Recommend
    2.0
    (4 ratings)
    8.2
    (2 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)TrueLoyal
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Zinrelo
    Zinrelo is the perfect platform to reward frequent buyers, achieve larger AOV’s, and encourage your customers to become your marketing team. Because Zinrelo was not appropriate for our B2B relationships, direct integration with our e-commerce platforms would have allowed us to restrict its use to only eligible customers via the e-commerce customer type.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Zinrelo
    • Customer service is fantastic.
    • They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
    • They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Zinrelo
    • Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
    • Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
    • Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Zinrelo
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Zinrelo
    No answers on this topic
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Zinrelo
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Zinrelo
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Zinrelo
    No answers on this topic
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Zinrelo
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Zinrelo
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Zinrelo
    We also looked at SweetTooth, prior to choosing Zinrelo. Zinrelo had a much smoother integration with our Netsuite System, however.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    Zinrelo
    • Increased customer retention.
    • Increased average order value.
    Incentivized
    Read full review
    ScreenShots

    TrueLoyal Screenshots

    Screenshot of MULTI DIMENSIONAL LOYALTY PLATFORMScreenshot of OMNI-CHANNEL REWARDS PROGRAM E-COMMERCE, STORES, MOBILE, 3RD PARTY RETAILERSScreenshot of RECEIPT SCANNING TO AWARD POINTS FOR PURCHASES MADE AT 3RD PARTY RETAILERSScreenshot of END USER LOYALTY DASHBOARD - ON DESKTOP AND MOBILEScreenshot of REFERRAL PROGRAM TO ACQUIRE CUSTOMERS VIA WORD-OF-MOUTHScreenshot of LOYALTY PROGRAM EXPLAINER PAGES