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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    gShift (discontinued)

    Score7 out of 10
    Mid-Size Companies (51-1,000 employees)
    gShift was an enterprise SEO, Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on the performance of their multi-channel owned, earned and paid campaigns. The product is discontinued.

    $199

    Siteimprove

    Score9.1 out of 10
    N/AThe Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
    Pricing
    gShift (discontinued)Siteimprove
    Editions & Modules
    kontextURLs
    $199
    Influencer Marketing module
    $299
    Brand Professional
    $325
    Agency Professional
    $999
    No answers on this topic
    Offerings
    Pricing Offerings
    gShift (discontinued)Siteimprove
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsSEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.
    More Pricing Information
    Community Pulse
    gShift (discontinued)Siteimprove
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Siteimprove
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    17 Answers
    Delivers good value for the price
    No answers on this topic
    88%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    14 Answers
    Features
    gShift (discontinued)Siteimprove
    SEO
    Comparison of SEO features of gShift (discontinued) and Siteimprove
    Feature
    gShift (discontinued)
    8.6
    1 Ratings
    11% above category average
    Siteimprove
    -
    Ratings
    Keyword analysis10.01 Ratings00 Ratings
    Backlink management6.01 Ratings00 Ratings
    SERP ranking tracking10.01 Ratings00 Ratings
    Page grader9.01 Ratings00 Ratings
    Competitive analysis9.01 Ratings00 Ratings
    Site audit / diagnostics7.01 Ratings00 Ratings
    Site recommendations8.01 Ratings00 Ratings
    Task management10.01 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of gShift (discontinued) and Siteimprove
    Feature
    gShift (discontinued)
    8.3
    1 Ratings
    9% above category average
    Siteimprove
    -
    Ratings
    Local SEO10.01 Ratings00 Ratings
    Social SEO9.01 Ratings00 Ratings
    Mobile SEO4.01 Ratings00 Ratings
    Global SEO10.01 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of gShift (discontinued) and Siteimprove
    Feature
    gShift (discontinued)
    6.0
    2 Ratings
    33% below category average
    Siteimprove
    -
    Ratings
    Multi-domain support5.01 Ratings00 Ratings
    Integration with web analytics tools7.02 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of gShift (discontinued) and Siteimprove
    Feature
    gShift (discontinued)
    -
    Ratings
    Siteimprove
    7.5
    3 Ratings
    8% below category average
    Lead Conversion Tracking00 Ratings10.01 Ratings
    Bounce Rate Measurement00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings5.01 Ratings
    Pageview Tracking00 Ratings7.22 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings7.82 Ratings
    Referral Source Tracking00 Ratings7.82 Ratings
    Customizable Dashboards00 Ratings7.43 Ratings
    Best Alternatives
    gShift (discontinued)Siteimprove
    Small Businesses
    Serpstat
    Score9.9 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    gShift (discontinued)Siteimprove
    Likelihood to Recommend
    10.0
    (2 ratings)
    9.1
    (19 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    9.3
    (5 ratings)
    User Testimonials
    gShift (discontinued)Siteimprove
    Likelihood to Recommend
    Discontinued Products
    gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
    Incentivized
    Read full review
    Siteimprove
    Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Bringing most of your applications to one platform.
    • Managing Gmail Accounts.
    • Bringing all your communication channels to one spot.
    • Easy setup and account integration.
    Incentivized
    Read full review
    Siteimprove
    • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
    • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
    • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
    Incentivized
    Read full review
    Siteimprove
    • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
    Read full review
    Usability
    Discontinued Products
    No answers on this topic
    Siteimprove
    Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
    Read full review
    Support Rating
    Discontinued Products
    No answers on this topic
    Siteimprove
    I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
    Read full review
    Alternatives Considered
    Discontinued Products
    They are very different tools can't compare them.
    Incentivized
    Read full review
    Siteimprove
    We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
    • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
    Incentivized
    Read full review
    Siteimprove
    • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
    • Siteimprove has helped reduce our broken links, style violations and misspellings.
    • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
    Incentivized
    Read full review
    ScreenShots

    gShift (discontinued) Screenshots

    Screenshot of Web Presence Overview Dashboard - collection of data beacons to help focus on analytics, keyword and content performance trends, competitive visibility trends, keyword discovery, content discovery and competitor discovery.Screenshot of An agency level beacon designed to highlight keyword/content, analytics and domain-specific trends across multiple web presences.Screenshot of Keyword Dashboard - a collection of beacons designed to provide keyword visibility and discovery insights.Screenshot of Content Engagement Dashboard - Customizable kurl  dashboard designed to provide insight on content performance.Screenshot of Content Conversion Dashboard - Customizable kurl dashboard designed to provide insight into performance, optimization and ROI of content campaigns.Screenshot of Site Audit Recommendations - prioritized list of website issues based on technical SEO best practices.