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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gusto

    Score8.9 out of 10
    N/AGusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.

    $49

    per month

    WhatsApp Business

    Score9 out of 10
    N/AWhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.N/A
    Pricing
    GustoWhatsApp Business
    Editions & Modules
    Simple: A streamlined set of automatic payroll features and benefits integrations
    $49/month + $6/mo per person
    per month
    Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
    $80/month + $12/mo per person
    per month
    Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
    $180/month + $22/mo per person
    per month
    WhatsApp Business
    Free
    Offerings
    Pricing Offerings
    GustoWhatsApp Business
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsGusto offers three pricing plans for payroll, benefits, and HR.—
    More Pricing Information
    Community Pulse
    GustoWhatsApp Business
    Considered Both Products
    Gusto
    No answer on this topic
    Meta Platforms Inc
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    563 Answers
    100%
    Would buy again
    24 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    464 Answers
    100%
    Delivers good value for the price
    23 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    576 Answers
    100%
    Happy with the feature set
    24 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    316 Answers
    95%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    376 Answers
    100%
    Implementation went as expected
    21 Answers
    Features
    GustoWhatsApp Business
    Payroll Management
    Comparison of Payroll Management features of Gusto and WhatsApp Business
    Feature
    Gusto
    9.1
    611 Ratings
    9% above category average
    WhatsApp Business
    -
    Ratings
    Pay calculation9.5587 Ratings00 Ratings
    Support for external payroll vendors8.58 Ratings00 Ratings
    Benefit plan administration8.7417 Ratings00 Ratings
    Direct deposit files9.7592 Ratings00 Ratings
    Salary revision and increment management9.0462 Ratings00 Ratings
    Reimbursement management9.0196 Ratings00 Ratings
    Best Alternatives
    GustoWhatsApp Business
    Small Businesses
    Patriot Payroll
    Score8.6 out of 10
    Telegram
    Score8.8 out of 10
    Medium-sized Companies
    APS
    Score5.7 out of 10
    Telegram
    Score8.8 out of 10
    Enterprises
    ADP Streamline Payroll
    Score6.1 out of 10
    Telegram
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GustoWhatsApp Business
    Likelihood to Recommend
    9.1
    (633 ratings)
    9.2
    (24 ratings)
    Likelihood to Renew
    10.0
    (14 ratings)
    -
    (0 ratings)
    Usability
    9.4
    (457 ratings)
    8.5
    (5 ratings)
    Support Rating
    4.3
    (27 ratings)
    8.3
    (4 ratings)
    Implementation Rating
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    GustoWhatsApp Business
    Likelihood to Recommend
    Gusto
    I think Gusto is well-suited for any business, big or small, to use for accounting purposes. It makes it easy to keep track of many things, such as pay stubs, benefits, paid time off, and much more. Where I could see it being less useful is maybe for enterprise businesses with way more employees.
    Incentivized
    Read full review
    Meta Platforms Inc
    By using WhatsApp Business, I can now respond to customers faster, keep them updated about new deals, and even send out surveys to understand their needs. The ability to send stickers and photos makes the app more interactive and engaging. It easily beats other social networks in terms of the quality and quantity of messages sent, which is a good thing for businesses.
    Read full review
    Pros
    Gusto
    • New employee/contractor onboarding - all the documents are stored and easily accessible (the same goes for off-boarding).
    • A one-click option for syncing hours worked with payroll.
    • The option to run payroll on auto-pilot.
    • Ensuring I'm tax compliant with the states we have employees in.
    • Always having digital records of payroll runs.
    Incentivized
    Read full review
    Meta Platforms Inc
    • Easy to use by registering a phone number as your personal WhatsApp number and attaching your company profile by opening and closing your image to your product.
    • Fast and accurate connection.
    • It allows you to split chat between business and personal as WhatsApp Business and Personal can be downloaded on the same smartphone by registering a different number.
    Read full review
    Cons
    Gusto
    • Digital compliance tools for remote teams
    • Gusto upsold us labor law posters, but I later found them available for free online. Since we’re a fully remote team, I had to manually download and distribute them digitally. It would be much more efficient if Gusto offered free, auto-distributed digital posters tailored to remote compliance.
    • Benefits setup is unintuitive for startups
    • While our rep was helpful, navigating the benefits system felt complex and not tailored to early-stage companies. More guided flows or simplified options for small, remote startups would be a big help.
    • Limited dashboard customization for remote workflows
    • As a fully online company, we’d benefit from dashboard options that highlight relevant tools for remote operations—like compliance tracking, digital communications, or onboarding checklists.
    Incentivized
    Read full review
    Meta Platforms Inc
    • UI/UX of WhatsApp has room for improvement. The goal should be to add more features for business interactions outside of the everyday messenger. (interface wise, not feature wise)
    • Multi-device use is added but it's still not as flexible and fast as other messengers like Telegram
    • File transfer is time consuming and troublesome. It also has limits.
    Incentivized
    Read full review
    Likelihood to Renew
    Gusto
    Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Usability
    Gusto
    Gusto is pretty user-friendly, and the website is easy to navigate overall. They also offer good, responsive customer support and have helpful articles available when needed. So far, I have not had any major issues with the platform and am overall very happy with it.
    Incentivized
    Read full review
    Meta Platforms Inc
    Most reliable app for business and personal use. I rely on it with any hesitation. Its encrypted chatting system impresses me a lot. Easy file transfer is also appreciated. Maximum people use this app, so I can communicate with most people through this. It makes my life more comfortable.
    Read full review
    Support Rating
    Gusto
    Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
    Incentivized
    Read full review
    Meta Platforms Inc
    There were some issues in the beginning when the app used to get hanged. We had emailed customer support, and we received a response promptly. There was an issue with the phone where some updates had to be downloaded. You can also complete a form online to contact customer support. The staff can speak many languages
    Incentivized
    Read full review
    Implementation Rating
    Gusto
    Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
    Incentivized
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Alternatives Considered
    Gusto
    While I never actually got to the point of trying out ADP, I had several conversations with an ADP representative, and it seemed that they would be able to provide the same (if not less) level of service for a significantly higher price
    Incentivized
    Read full review
    Meta Platforms Inc
    In a business organisation communication is the main factor for the development. And WhatsApp Business is the most perfect software for it. The software is designed with full of perfect features for the better communication. It performs very effectively than other software. I am fully satisfied with the features of the software. A superb software to me.
    Incentivized
    Read full review
    Return on Investment
    Gusto
    • Time tracking + payroll calculations me 30-60 minutes every time I run payroll.
    • Integrated workers' comp, so I didn't have to find an outside carrier and get quotes—it's all taken care of in the same platform.
    • Improved employee experience with onboarding.
    Incentivized
    Read full review
    Meta Platforms Inc
    • With WhatsApp Business help, productivity has risen while email and text messages continue to be used.
    • It’s helpful to adapt, have a positive business return, and use WhatsApp Business groups to manage communication with specific people.
    • Integrating the company and the improvement of its visibility allowed for better optimization of customer engagement.
    Incentivized
    Read full review
    ScreenShots

    Gusto Screenshots

    Screenshot of Gusto's automated payrollScreenshot of the time-off tracking interfaceScreenshot of the source of truth for HR data