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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gusto

    Score8.9 out of 10
    N/AGusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.

    $49

    per month

    Zeni

    Score1 out of 10
    N/AZeni is an AI-powered finance team for startups from Zeni, Inc in Palo Alto, boasting capabilities like intelligent bookkeeping, accounting, and CFO services.

    $547

    per month

    Pricing
    GustoZeni
    Editions & Modules
    Simple: A streamlined set of automatic payroll features and benefits integrations
    $49/month + $6/mo per person
    per month
    Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
    $80/month + $12/mo per person
    per month
    Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
    $180/month + $22/mo per person
    per month
    Starter
    $549
    per month
    Growth
    $799
    per month
    Enterprise
    $0
    Offerings
    Pricing Offerings
    GustoZeni
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsGusto offers three pricing plans for payroll, benefits, and HR.An Enterprise level plan is also available. Pricing for this plan is available on request. A discount is available for annual billing.
    More Pricing Information
    Community Pulse
    GustoZeni
    Considered Both Products
    Gusto
    No answer on this topic
    Zeni, Inc (zeni.ai)
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    563 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    464 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    576 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    316 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    376 Answers
    No answers on this topic
    Features
    GustoZeni
    Payroll Management
    Comparison of Payroll Management features of Gusto and Zeni
    Feature
    Gusto
    9.1
    611 Ratings
    9% above category average
    Zeni
    1.0
    1 Ratings
    153% below category average
    Pay calculation9.5587 Ratings1.01 Ratings
    Support for external payroll vendors8.58 Ratings00 Ratings
    Benefit plan administration8.7417 Ratings00 Ratings
    Direct deposit files9.7592 Ratings1.01 Ratings
    Salary revision and increment management9.0462 Ratings00 Ratings
    Reimbursement management9.0196 Ratings00 Ratings
    Customization
    Comparison of Customization features of Gusto and Zeni
    Feature
    Gusto
    -
    Ratings
    Zeni
    1.0
    1 Ratings
    153% below category average
    API for custom integration00 Ratings1.01 Ratings
    Security
    Comparison of Security features of Gusto and Zeni
    Feature
    Gusto
    -
    Ratings
    Zeni
    1.0
    2 Ratings
    156% below category average
    Single sign-on capability00 Ratings1.02 Ratings
    Role-based user permissions00 Ratings1.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Gusto and Zeni
    Feature
    Gusto
    -
    Ratings
    Zeni
    10.0
    1 Ratings
    24% above category average
    Dashboards00 Ratings10.01 Ratings
    Standard reports00 Ratings10.01 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Gusto and Zeni
    Feature
    Gusto
    -
    Ratings
    Zeni
    3.0
    2 Ratings
    87% below category average
    Accounts payable00 Ratings1.02 Ratings
    Accounts receivable00 Ratings1.02 Ratings
    Cash management00 Ratings1.02 Ratings
    Bank reconciliation00 Ratings1.02 Ratings
    Expense management00 Ratings1.02 Ratings
    Multi-currency support00 Ratings1.01 Ratings
    Regulations compliance00 Ratings1.02 Ratings
    Electronic tax filing00 Ratings10.01 Ratings
    Self-service portal00 Ratings1.02 Ratings
    Global Financial Support00 Ratings1.01 Ratings
    Primary and Secondary Ledgers00 Ratings10.01 Ratings
    Intercompany Accounting00 Ratings10.01 Ratings
    Localizations00 Ratings1.01 Ratings
    Journals and Reconciliations00 Ratings10.01 Ratings
    Enterprise Accounting00 Ratings1.02 Ratings
    Configurable Accounting00 Ratings1.02 Ratings
    Centralized Rules Framework00 Ratings1.01 Ratings
    Standardized Processes00 Ratings1.02 Ratings
    Best Alternatives
    GustoZeni
    Small Businesses
    Patriot Payroll
    Score8.6 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    APS
    Score5.7 out of 10
    MYOB
    Score8.3 out of 10
    Enterprises
    ADP Streamline Payroll
    Score6.1 out of 10
    Microsoft Dynamics GP
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GustoZeni
    Likelihood to Recommend
    9.1
    (633 ratings)
    1.0
    (2 ratings)
    Likelihood to Renew
    10.0
    (14 ratings)
    -
    (0 ratings)
    Usability
    9.4
    (457 ratings)
    1.0
    (2 ratings)
    Support Rating
    4.3
    (27 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    GustoZeni
    Likelihood to Recommend
    Gusto
    I think Gusto is well-suited for any business, big or small, to use for accounting purposes. It makes it easy to keep track of many things, such as pay stubs, benefits, paid time off, and much more. Where I could see it being less useful is maybe for enterprise businesses with way more employees.
    Incentivized
    Read full review
    Zeni, Inc (zeni.ai)
    Zeni is well suited for any organization that needs accounting work. They have been great for us since we are in the SaaS space and they adjusted our accounts to reflect SaaS needs and metrics. So far I think Zeni would be a fit for any size of company. I think it would be great to start out with Zeni so that you have them in place as you grow.
    Incentivized
    Read full review
    Pros
    Gusto
    • New employee/contractor onboarding - all the documents are stored and easily accessible (the same goes for off-boarding).
    • A one-click option for syncing hours worked with payroll.
    • The option to run payroll on auto-pilot.
    • Ensuring I'm tax compliant with the states we have employees in.
    • Always having digital records of payroll runs.
    Incentivized
    Read full review
    Zeni, Inc (zeni.ai)
    No answers on this topic
    Cons
    Gusto
    • Digital compliance tools for remote teams
    • Gusto upsold us labor law posters, but I later found them available for free online. Since we’re a fully remote team, I had to manually download and distribute them digitally. It would be much more efficient if Gusto offered free, auto-distributed digital posters tailored to remote compliance.
    • Benefits setup is unintuitive for startups
    • While our rep was helpful, navigating the benefits system felt complex and not tailored to early-stage companies. More guided flows or simplified options for small, remote startups would be a big help.
    • Limited dashboard customization for remote workflows
    • As a fully online company, we’d benefit from dashboard options that highlight relevant tools for remote operations—like compliance tracking, digital communications, or onboarding checklists.
    Incentivized
    Read full review
    Zeni, Inc (zeni.ai)
    No answers on this topic
    Likelihood to Renew
    Gusto
    Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
    Read full review
    Zeni, Inc (zeni.ai)
    No answers on this topic
    Usability
    Gusto
    Gusto is pretty user-friendly, and the website is easy to navigate overall. They also offer good, responsive customer support and have helpful articles available when needed. So far, I have not had any major issues with the platform and am overall very happy with it.
    Incentivized
    Read full review
    Zeni, Inc (zeni.ai)
    All I know was I am a victim of ACH through the Zeni system. My business will take years to recover from this fraud.
    Read full review
    Support Rating
    Gusto
    Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
    Incentivized
    Read full review
    Zeni, Inc (zeni.ai)
    The Zeni team has always been quick to respond and get on a call if needed.
    Incentivized
    Read full review
    Implementation Rating
    Gusto
    Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
    Incentivized
    Read full review
    Zeni, Inc (zeni.ai)
    No answers on this topic
    Alternatives Considered
    Gusto
    While I never actually got to the point of trying out ADP, I had several conversations with an ADP representative, and it seemed that they would be able to provide the same (if not less) level of service for a significantly higher price
    Incentivized
    Read full review
    Zeni, Inc (zeni.ai)
    We used Bench.co before switching to Zeni- our books were often not available when promised, we had issues with duplicate transactions, and we had serious communication issues when trying to file our taxes. Zeni corrected our books and got our taxes filed quickly and seamlessly.
    Incentivized
    Read full review
    Return on Investment
    Gusto
    • Time tracking + payroll calculations me 30-60 minutes every time I run payroll.
    • Integrated workers' comp, so I didn't have to find an outside carrier and get quotes—it's all taken care of in the same platform.
    • Improved employee experience with onboarding.
    Incentivized
    Read full review
    Zeni, Inc (zeni.ai)
    • I believe Zeni was taking my money without permission
    • Zeni did not verify the company to be legitimate. They let a gmail address with no website qualify. All they needed to do was look up the real company and verify this is fraudulent.
    Read full review
    ScreenShots

    Gusto Screenshots

    Screenshot of Gusto's automated payrollScreenshot of the time-off tracking interfaceScreenshot of the source of truth for HR data