HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.
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SecureLink Enterprise Access
Score9.1 out of 10
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SecureLink is a platform for remote support in regulated industries. Enterprise software vendors use SecureLink to deliver remote support and services. Hospitals, banks, casinos and other regulated entities use SecureLink to authenticate, control and audit remote access for their vendors, business associates and other 3rd parties.
I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
It does exactly what it needs to. The only times I've had serious issues with rolling out to a vendor is when they have a "contractual agreement" to only use their solution. Almost every vendor that I've worked with and shown this product to has been skeptical for the first 5 minutes and fully converted to liking the ease of use of the product by 10 minutes
Ability to translate Multiple SQL queries into a very easy to use visual GUI.
Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
It’s flexibility in the output layouts that it can create.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Java based. Always an issue. I know they are working on this and it will be Javaless if we need it. I know that Java can cause issues across the board and I understand the need of it, but it does not make it any better when there are Java issues.
Stronger integration with the Active Directory. Currently its only read-only, which is good and bad.
I would love to see an App. I know they are working on this as well.
There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Unica provides functionality that is very simple and easy to use. For reporting, we can see Unica system tables. Contact history table, response history tables. We have all the information in one place. Performance-wise, Unica also handles large volumes of data and can run a 5-million-record campaign within minutes. This is something great.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The employees at Securelink have always been responsive and seem to be invested in the success of my company. They truly understand what their product means to us so if there is a problem, they are always willing to help. In the rare event that something is found on their end, they will be proactive and reach out to someone to help and get something on calendar for a fix
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Securelink seems to work better than LogMein for a large enterprise group. Our company has over 10,000 different connections and securelink manages them well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've found that Securelink allows me to get a vendor access to an application for support purposes much faster than a provisioned VPN account and the red tape around this. I can set up a vendor to access an application suite in a half hour and it will be more secure than regular provisioning.
The ROI is yet to be seen on this, but it certainly makes Compliance, Internal Audit, and Legal very happy, which helps everybody.
Internally, there is much more push back and it has been problematic. For a tech, to have to log in to a server and navigate to a system is considered cumbersome, when before all they had to do was open up Putty or RDP to a server to get in. The only way to combat this is to force them to use Securelink by removing rights. Near impossible for the domain admins.
