TrustRadius

HG Insights Platform vs. Nielsen Ad Intel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HG Insights Platform
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A
Nielsen Ad Intel
Score 0.0 out of 10
N/A
Nielsen Ad Intel and Ad Intel International are a source of competitive U.S. and global advertising data available today. The platform enables advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, audio, digital (including search and social in select markets), print, out of home and cinema.N/A
Pricing
HG Insights PlatformNielsen Ad Intel
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HG Insights PlatformNielsen Ad Intel
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Features
HG Insights PlatformNielsen Ad Intel
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
HG Insights Platform
9.1
36 Ratings
5% below category average
Nielsen Ad Intel
-
Ratings
Company information8.336 Ratings00 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
HG Insights Platform
8.3
34 Ratings
0% below category average
Nielsen Ad Intel
-
Ratings
Industry-Specific Information8.529 Ratings00 Ratings
Search Tools8.230 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
HG Insights Platform
8.1
36 Ratings
0% below category average
Nielsen Ad Intel
-
Ratings
Competitor Research7.933 Ratings00 Ratings
Market Insights and Reports8.334 Ratings00 Ratings
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User Ratings
HG Insights PlatformNielsen Ad Intel
Likelihood to Recommend
9.1
(42 ratings)
-
(0 ratings)
Usability
8.5
(40 ratings)
-
(0 ratings)
User Testimonials
HG Insights PlatformNielsen Ad Intel
Likelihood to Recommend
HG Insights
For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.
Verified User
Anonymous
Read full review
Nielsen
No answers on this topic
Pros
HG Insights
  • It works great for seeing if the site or app for a company is hosted on AWS.
  • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
  • It has a great google chrome plug-in.
  • UI/UX is modern and clean.
DJ Kline | TrustRadius Reviewer
DJ Kline
Cloud Economist
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Nielsen
No answers on this topic
Cons
HG Insights
  • integration with SFDC could be better
  • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
  • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
Verified User
Anonymous
Read full review
Nielsen
No answers on this topic
Usability
HG Insights
It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
Ari Rice | TrustRadius Reviewer
Ari Rice
GTM Systems Analyst
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Nielsen
No answers on this topic
Alternatives Considered
HG Insights
- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
Verified User
Anonymous
Read full review
Nielsen
No answers on this topic
Return on Investment
HG Insights
  • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
  • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
  • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
Verified User
Anonymous
Read full review
Nielsen
No answers on this topic
ScreenShots

HG Insights Platform Screenshots

Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.