TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HG Insights Platform

    Score9.2 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A

    Subflare

    N/AN/ASubflare is a behavioral lead intelligence platform for B2B teams that receive demo, pricing, and contact requests through their website but have no reliable way to tell which ones deserve attention first. What it tracks: Subflare records what a visitor does before they submit a form. This includes the pages they view, the order they view them in, how far they scroll, which elements they click, how long they spend on pricing or documentation, and whether they return…

    $299

    per month

    Pricing
    HG Insights PlatformSubflare
    Editions & Modules
    No answers on this topic
    Subflare
    €299
    per month
    Subflare
    €2999
    per year
    Offerings
    Pricing Offerings
    HG Insights PlatformSubflare
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details14-day money-back guarantee
    More Pricing Information
    Community Pulse
    HG Insights PlatformSubflare
    Considered Both Products
    HG Insights
    No answer on this topic
    Subflare
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    41 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    28 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    40 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    27 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    30 Answers
    No answers on this topic
    Features
    HG Insights PlatformSubflare
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of HG Insights Platform and Subflare
    Feature
    HG Insights Platform
    9.1
    36 Ratings
    1% below category average
    Subflare
    -
    Ratings
    Company information8.336 Ratings00 Ratings
    Financial Research
    Comparison of Financial Research features of HG Insights Platform and Subflare
    Feature
    HG Insights Platform
    8.3
    34 Ratings
    2% above category average
    Subflare
    -
    Ratings
    Industry-Specific Information8.529 Ratings00 Ratings
    Search Tools8.130 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of HG Insights Platform and Subflare
    Feature
    HG Insights Platform
    8.1
    36 Ratings
    0% below category average
    Subflare
    -
    Ratings
    Competitor Research7.933 Ratings00 Ratings
    Market Insights and Reports8.334 Ratings00 Ratings
    Best Alternatives
    HG Insights PlatformSubflare
    Small Businesses
    No answers on this topic
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Comscore Ad Metrix
    Score8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Sprinklr Insights
    Score7.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HG Insights PlatformSubflare
    Likelihood to Recommend
    9.2
    (43 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (41 ratings)
    -
    (0 ratings)
    User Testimonials
    HG Insights PlatformSubflare
    Likelihood to Recommend
    HG Insights
    If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
    Incentivized
    Read full review
    Subflare
    No answers on this topic
    Pros
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    Subflare
    No answers on this topic
    Cons
    HG Insights
    • integration with SFDC could be better
    • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
    • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
    Incentivized
    Read full review
    Subflare
    No answers on this topic
    Likelihood to Renew
    HG Insights
    We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.
    Incentivized
    Read full review
    Subflare
    No answers on this topic
    Usability
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    Subflare
    No answers on this topic
    Alternatives Considered
    HG Insights
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
    Incentivized
    Read full review
    Subflare
    No answers on this topic
    Return on Investment
    HG Insights
    • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
    • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
    • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
    Incentivized
    Read full review
    Subflare
    No answers on this topic
    ScreenShots

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.

    Subflare Screenshots

    Product screenshotScreenshot of Dashboard viewScreenshot of Lead viewScreenshot of Lead journey