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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HiConversion

    Score10 out of 10
    N/AHiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A

    Open Web Analytics

    Score9 out of 10
    N/AOpen Web Analytics is an open source web analytics software product licensed under GPL and provides website owners and developers with ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with support for tracking websites made with content management frameworks such as WordPress and MediaWiki.N/A
    Pricing
    HiConversionOpen Web Analytics
    Editions & Modules
    Community Edition
    Sponsored Trial
    Per website
    Enterprise
    Custom Quote
    Based on revenue and traffic volume
    No answers on this topic
    Offerings
    Pricing Offerings
    HiConversionOpen Web Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    HiConversionOpen Web Analytics
    Testing and Experimentation
    Comparison of Testing and Experimentation features of HiConversion and Open Web Analytics
    Feature
    HiConversion
    8.6
    2 Ratings
    2% above category average
    Open Web Analytics
    -
    Ratings
    a/b experiment testing9.02 Ratings00 Ratings
    Split URL testing8.01 Ratings00 Ratings
    Multivariate testing8.02 Ratings00 Ratings
    Multi-page/funnel testing9.02 Ratings00 Ratings
    Cross-browser testing9.02 Ratings00 Ratings
    Mobile app testing8.01 Ratings00 Ratings
    Test significance9.02 Ratings00 Ratings
    Visual / WYSIWYG editor8.01 Ratings00 Ratings
    Advanced code editor8.02 Ratings00 Ratings
    Preview mode8.02 Ratings00 Ratings
    Test duration calculator9.01 Ratings00 Ratings
    Experiment scheduler9.01 Ratings00 Ratings
    Experiment workflow and approval9.01 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings
    Client-side tests9.02 Ratings00 Ratings
    Mutually exclusive tests8.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of HiConversion and Open Web Analytics
    Feature
    HiConversion
    8.3
    2 Ratings
    6% below category average
    Open Web Analytics
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation8.01 Ratings00 Ratings
    Traffic allocation control9.02 Ratings00 Ratings
    Website personalization8.02 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of HiConversion and Open Web Analytics
    Feature
    HiConversion
    8.5
    2 Ratings
    2% below category average
    Open Web Analytics
    -
    Ratings
    Heatmap tool8.02 Ratings00 Ratings
    Click analytics9.02 Ratings00 Ratings
    Scroll maps8.01 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.02 Ratings00 Ratings
    Goal tracking9.01 Ratings00 Ratings
    Test reporting9.01 Ratings00 Ratings
    Results segmentation9.02 Ratings00 Ratings
    CSV export8.02 Ratings00 Ratings
    Experiments results dashboard8.02 Ratings00 Ratings
    Best Alternatives
    HiConversionOpen Web Analytics
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HiConversionOpen Web Analytics
    Likelihood to Recommend
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    User Testimonials
    HiConversionOpen Web Analytics
    Likelihood to Recommend
    HiConversion
    HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
    Incentivized
    Read full review
    Open Source
    Open Web Analytics is an opportunity for those that like to have skeletons for the start of customized solutions. The package offers several best practices set of features and functions. The possibilities add up to higher performance API for example from Google Analytics. The vast of additional features are of higher value because the market does not have other solutions. There are solutions around Open Web Analytics for example in SAP Design Studio that integrate beyond Content Management systems and attached Shops Systems to Warehousing, Logistics, and Deliverment Management. The market situation are covering all that is possible and has demand. The universality is implemented at the user interface and therefore unmatched and even robust for new kinds of visualization interfaces or input device types. A draw is that against payment system remains a security gap and data security and data safety might be a topic for each customer and user.
    Incentivized
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    Pros
    HiConversion
    • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
    • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
    • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
    Incentivized
    Read full review
    Open Source
    • High performance track and state-of-the-art analyze the human use of website pages and apps.
    • Combines conventional Google Analytics-like-tracking with heatmap-like-tracking features.
    • Offers JavaScript and PHP based APIs for web analytics page integration of versatile tracking features.
    • Supports best practices established for content management frameworks based on WordPress or MediaWiki.
    Incentivized
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    Cons
    HiConversion
    • Nothing but Increase marketing to better explain the technology.
    Incentivized
    Read full review
    Open Source
    • Open Web Analytics can be available for integration for the broad mass in all PHP- and Javascript-based Content Management Frameworks.
    • A shop for custom add-ons of the platform Open Web Analytics may be a big chance.
    • Enhance in documentation, examples, best practices are a great chance to get more users active and a broader audience.
    • Offer a closer integration to the leading tool Google Analytics in so many features and functions. Learn from Matomy for example.
    Incentivized
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    Alternatives Considered
    HiConversion
    We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
    Incentivized
    Read full review
    Open Source
    Google Analytics is the market leader for web analytics. The package offers search engine marketing that can be integrated into Open Web Analytics. The features and functions of Open Web Analytics compare close to Matomo Analytics. In terms of market share Google Analytics has all and the other two have very little and their other competitors have almost nothing. That changes in specialized markets. Google Analytics is everywhere and much more influential than other search engines because of that particular service. There had been a dying period for such web analytics software packages. There are three kinds of web analytics software packages. Free/open source like Open Web Analytics and Matomo, Proprietary like Urchin from Google, and hosted/software-as-a-service-packages like the market leader Google Analytics. I consider all as rather different in performance. Those closer to the busiest server are the best for traffic. Heat maps are well placed on the hosting server.
    Incentivized
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    Return on Investment
    HiConversion
    • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
    • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
    • The tool was easy to get started with, and I see results, which is important to me.
    Incentivized
    Read full review
    Open Source
    • Moderate lifetime operating costs.
    • Enhances the performances of all online business interests enormously.
    • Enables a great customized experience of web analytics.
    • Compatible to web analytics standards and references.
    Incentivized
    Read full review
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