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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HiConversion

    Score10 out of 10
    N/AHiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A

    SAP Engagement Cloud

    Score6.6 out of 10
    N/ASAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique customer engagement experiences by connecting real-time customer insights with the operational signals that run the business.N/A
    Pricing
    HiConversionSAP Engagement Cloud
    Editions & Modules
    Community Edition
    Sponsored Trial
    Per website
    Enterprise
    Custom Quote
    Based on revenue and traffic volume
    No answers on this topic
    Offerings
    Pricing Offerings
    HiConversionSAP Engagement Cloud
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    HiConversionSAP Engagement Cloud
    Considered Both Products
    HiConversion
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    HiConversionSAP Engagement Cloud
    Testing and Experimentation
    Comparison of Testing and Experimentation features of HiConversion and SAP Engagement Cloud
    Feature
    HiConversion
    8.6
    2 Ratings
    2% above category average
    SAP Engagement Cloud
    -
    Ratings
    a/b experiment testing9.02 Ratings00 Ratings
    Split URL testing8.01 Ratings00 Ratings
    Multivariate testing8.02 Ratings00 Ratings
    Multi-page/funnel testing9.02 Ratings00 Ratings
    Cross-browser testing9.02 Ratings00 Ratings
    Mobile app testing8.01 Ratings00 Ratings
    Test significance9.02 Ratings00 Ratings
    Visual / WYSIWYG editor8.01 Ratings00 Ratings
    Advanced code editor8.02 Ratings00 Ratings
    Preview mode8.02 Ratings00 Ratings
    Test duration calculator9.01 Ratings00 Ratings
    Experiment scheduler9.01 Ratings00 Ratings
    Experiment workflow and approval9.01 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings
    Client-side tests9.02 Ratings00 Ratings
    Mutually exclusive tests8.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of HiConversion and SAP Engagement Cloud
    Feature
    HiConversion
    8.3
    2 Ratings
    6% below category average
    SAP Engagement Cloud
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation8.01 Ratings00 Ratings
    Traffic allocation control9.02 Ratings00 Ratings
    Website personalization8.02 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of HiConversion and SAP Engagement Cloud
    Feature
    HiConversion
    8.5
    2 Ratings
    2% below category average
    SAP Engagement Cloud
    -
    Ratings
    Heatmap tool8.02 Ratings00 Ratings
    Click analytics9.02 Ratings00 Ratings
    Scroll maps8.01 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.02 Ratings00 Ratings
    Goal tracking9.01 Ratings00 Ratings
    Test reporting9.01 Ratings00 Ratings
    Results segmentation9.02 Ratings00 Ratings
    CSV export8.02 Ratings00 Ratings
    Experiments results dashboard8.02 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HiConversion and SAP Engagement Cloud
    Feature
    HiConversion
    -
    Ratings
    SAP Engagement Cloud
    6.5
    8 Ratings
    18% below category average
    WYSIWYG email editor00 Ratings7.36 Ratings
    Dynamic content00 Ratings8.06 Ratings
    Ability to test dynamic content00 Ratings4.07 Ratings
    Landing pages00 Ratings8.03 Ratings
    A/B testing00 Ratings7.07 Ratings
    Mobile optimization00 Ratings6.07 Ratings
    Email deliverability reporting00 Ratings6.38 Ratings
    List management00 Ratings4.38 Ratings
    Triggered drip sequences00 Ratings7.75 Ratings
    Lead Management
    Comparison of Lead Management features of HiConversion and SAP Engagement Cloud
    Feature
    HiConversion
    -
    Ratings
    SAP Engagement Cloud
    6.5
    5 Ratings
    20% below category average
    Lead nurturing automation00 Ratings6.05 Ratings
    Lead scoring and grading00 Ratings7.04 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HiConversion and SAP Engagement Cloud
    Feature
    HiConversion
    -
    Ratings
    SAP Engagement Cloud
    6.9
    8 Ratings
    8% below category average
    Dashboards00 Ratings7.78 Ratings
    Standard reports00 Ratings7.08 Ratings
    Custom reports00 Ratings6.07 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HiConversion and SAP Engagement Cloud
    Feature
    HiConversion
    -
    Ratings
    SAP Engagement Cloud
    7.0
    7 Ratings
    9% below category average
    API00 Ratings7.07 Ratings
    Role-based workflow & approvals00 Ratings6.04 Ratings
    Customizability00 Ratings6.07 Ratings
    Integration with Salesforce.com00 Ratings7.04 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
    Best Alternatives
    HiConversionSAP Engagement Cloud
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HiConversionSAP Engagement Cloud
    Likelihood to Recommend
    10.0
    (2 ratings)
    7.7
    (10 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.9
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    5.0
    (1 ratings)
    User Testimonials
    HiConversionSAP Engagement Cloud
    Likelihood to Recommend
    HiConversion
    HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
    Incentivized
    Read full review
    SAP
    Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
    Incentivized
    Read full review
    Pros
    HiConversion
    • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
    • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
    • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
    Incentivized
    Read full review
    SAP
    • It has the ability to reach maximum market chains.
    • It helps to keep our customer’s data confidential in any means.
    • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
    • It is targeting the required and interested audience for the organization.
    Incentivized
    Read full review
    Cons
    HiConversion
    • Nothing but Increase marketing to better explain the technology.
    Incentivized
    Read full review
    SAP
    • The email and content builder is significantly worse than other email marketing platforms I've used
    • Emails campaigns cannot be used in more than one automation flow
    • Amount of emails collected and being sent for smart insight are inaccurate
    • I've rarely completed a task without some type of user interface error
    • Customer service mostly directs you to help center on website
    • You have to pay extra for training
    • You have to pay extra for reporting in which the system cannot provide
    • Lengthy contract with a high price tag
    Read full review
    Likelihood to Renew
    HiConversion
    No answers on this topic
    SAP
    We have no intention of changing Emarsys
    Incentivized
    Read full review
    Alternatives Considered
    HiConversion
    We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
    Incentivized
    Read full review
    SAP
    Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
    Incentivized
    Read full review
    Return on Investment
    HiConversion
    • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
    • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
    • The tool was easy to get started with, and I see results, which is important to me.
    Incentivized
    Read full review
    SAP
    • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
    • Reliable and giving cost effective services.
    Incentivized
    Read full review
    ScreenShots