What users are saying about
5 Ratings
2 Ratings
5 Ratings
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Score 8.7 out of 100
2 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

HiConversion

I really think any ecommerce website would benefit from HiConversion. All websites can use optimization, but I am not sure how you'd establish the ROI on a site that is not trying to drive conversions / sales. I think as marketers we often believe we know what our customers want or what we think will work for them, but HiConversion allows us to really get to the bottom of what helps and what hurts us in a quantifiable way. We have done campaigns on our product page, our shopping cart and our homepage and each one has resulted in a significant lift in conversions.
Evelina Grines | TrustRadius Reviewer

TargetBay

If you want to use email to market to your customer base and you don't want to handle the weekly chore of creating and sending the emails, then TargetBay and in particular, Danielle is the way to go. If you are not interested in email marketing or you can take care of that in-house, then there may be better choices to handle your reviews. It is rare today to find a company as responsive and easy to work with as TargetBay.
Doug Ellenberger | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

HiConversion
9.5
TargetBay
a/b experiment testing
HiConversion
10.0
TargetBay
Multivariate testing
HiConversion
10.0
TargetBay
Multi-page/funnel testing
HiConversion
10.0
TargetBay
Cross-browser testing
HiConversion
10.0
TargetBay
Test significance
HiConversion
10.0
TargetBay
Advanced code editor
HiConversion
7.0
TargetBay
Preview mode
HiConversion
9.0
TargetBay
Client-side tests
HiConversion
10.0
TargetBay

Audience Segmentation & Targeting

HiConversion
9.5
TargetBay
Traffic allocation control
HiConversion
10.0
TargetBay
Website personalization
HiConversion
9.0
TargetBay

Results and Analysis

HiConversion
9.2
TargetBay
Heatmap tool
HiConversion
9.0
TargetBay
Click analytics
HiConversion
10.0
TargetBay
Conversion tracking
HiConversion
7.0
TargetBay
Results segmentation
HiConversion
10.0
TargetBay
CSV export
HiConversion
10.0
TargetBay
Experiments results dashboard
HiConversion
9.0
TargetBay

Pros

HiConversion

  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
Evelina Grines | TrustRadius Reviewer

TargetBay

  • TargetBay has amazing chat support.
  • TargetBay has a great onboarding process.
  • TargetBay is very affordable compared to other programs that offer similar solutions.
Anonymous | TrustRadius Reviewer

Cons

HiConversion

  • We have had some issues with delays in the loading of treatments on our site which has made certain tests hard to accomplish or trust. This likely has a lot to do with our website speed, but has proved to be a challenge for us regardless.
  • Our team would have benefited from more hands on / in person training in the beginning, to allow us to better leverage all their tools. They have offered training but I believe we are still only scratching the surface.
Evelina Grines | TrustRadius Reviewer

TargetBay

  • There is always room for improvement, however, I find Target Bay to be cost effective.
Doug Ellenberger | TrustRadius Reviewer

Usability

HiConversion

No score
No answers yet
No answers on this topic

TargetBay

TargetBay 5.0
Based on 1 answer
TargetBay, while it is a great tool and more than pays for itself, is not the most user-friendly and/or easy to use. Even our very tech-savvy employees have struggled through figuring out some of the work flows. While TargetBay's technical support team on chat is amazing, they are not always available and documentation on "how-to" user and or do XYZ on their platform needs improvement.
Anonymous | TrustRadius Reviewer

Support Rating

HiConversion

No score
No answers yet
No answers on this topic

TargetBay

TargetBay 6.0
Based on 1 answer
If I could rate their chat support separately than their phone support, I would rate their chat support at an 8 or 9. Their chat support team, when online, can usually answer most any questions quickly and clearly. If they can't find the answer right away, they always follow up with an email providing you the help/assistance you need. However, their phone support is another story. I would rate the phone support a 4. Most of the times, while not all of the time, that we've had to talk with someone on the phone, we typically are left with more questions and/or not the answer we were looking for. I think this may be partially due to the language barrier, but either way it has pushed us to want to only use that chat option for support which, unfortunately, is more time-consuming.
Anonymous | TrustRadius Reviewer

Alternatives Considered

HiConversion

We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
Evelina Grines | TrustRadius Reviewer

TargetBay

We have used other customer review services in the past. I did not have the level of involvement with them like I do with Danielle and TargetBay. Email marketing is a major plus. And the PPC ads have been cost-effective. I am pleased with TargetBay and the results we have been getting since working with them.
Doug Ellenberger | TrustRadius Reviewer

Return on Investment

HiConversion

  • We have seen a +9.85% lift in conversion rate in the 4 months we have been using them. We expect this number will continue to increase.
  • Testing we have done with HiConversion is allowing us to implement proven designs and experiences in to our upcoming new website launch.
Evelina Grines | TrustRadius Reviewer

TargetBay

  • We have seen a positive ROI with TargetBay. Once we get through Covid-19, it will be even better.
  • I know we are communicating with our customers on a regular basis, keeping Sign Art Etc in their minds as in-person events start happening again.
  • Emails we send are professional and creative. Much better than I would do.
  • PPC with TargetBay is better than what we see with Google Ads.
Doug Ellenberger | TrustRadius Reviewer

Screenshots

HiConversion

Pricing Details

HiConversion

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

HiConversion Editions & Modules

Edition
Community EditionSponsored Trial1
EnterpriseCustom Quote2
  1. Per website
  2. Based on revenue and traffic volume
Additional Pricing Details

TargetBay

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

TargetBay Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

HiConversion
10.0
TargetBay
7.9

Usability

HiConversion
TargetBay
5.0

Support Rating

HiConversion
TargetBay
6.0

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