Hitwise (discontinued) vs. Socialtext (discontinued)

Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.

Incentivized

We use Social Text as a platform to air our issues with different departments. We voice our concerns and suggestions so we can help find a solution to the problems we incur on a daily basis. We need to have social text as an app so we can communicate in real time not only during work hours.

• Up/down stream traffic
• Search term identification
• Geographic location
• Specific site data for small scale websites

Incentivized

• Version history - Always keeps the edited versions and one can revert back any time
• Creating and Editing an article is very easy and intutive
• Sharing the articles with peers

• Sometimes the insights seem a little bit basic
• Reporting function is hard to deal with sometimes
• Access to sales/purchase data

Incentivized

• Search needs a ton of improvements. It was very slow a year ago
• Search result quality was also not that good
• I know they have improved their UI recently but when i used it last year it did not really have any design elements which could be used to make the articles look more presentable. It was important for us as we used it for external communication as well.

We have a lot of info in Socialtext already. It would be hard to get all that info out and port it to a different system

Selected Hitwise because it is much better for insights on small-scale websites

Incentivized

I frankly like Confluence better than socialtext because of the speed and the quality of search. They also have better design elements which can help make the articles pleasant to the eyes.

• Media planning
• SEO

Incentivized

• We get solutions to concerns much faster
• We promote interactions with the other depts
• We listen and have discussions