HockeyStack vs. Perfect Audience (discontinued)

we need to analyze how users interact with our product page and we also need to know more than that, related to funnels and goals: which types of users are converting the best, where are users dropping off, etc. Helps us focus on our target audience. Overall, Software like this cannot really be criticized. The team releases so many features and keeps adding more to their roadmap. Some minor bugs may appear here and there, but the team quickly resolves them. As I mentioned earlier, lacks a few features compared to Google Analytics but not the major ones.

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I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.

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• No more third party cookies so perfect for GA alternative
• Automatic Event Tracking for all Users, Goals, Audiences
• Clean UI and easy setup
• Doesn't require you to have a coding knowledge

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• Great to up your inbound marketing game
• The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
• Can customize each ad easily

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• Not as sophisticated and loved as google analytics
• lacks some features compared to google analytics again
• Survey feature is add on and have to pay extra

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• Constantly left Googling how to do things because the system is sometimes confusing
• Weak native reporting
• Landing page editor needs work

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The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.

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The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.

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No use of cookies and ease to set up was the first thing that attracted us to HockyStacks. For new startups and small business developers, we found the pricing better.

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I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.

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• Easy setup and clean UI/UX - saves time and money in implementation
• Increased our app downloads with better target audience detection

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Independently Invited by TrustRadius

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• The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
• Re-marketing features have been superior to AdWords.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info