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What is HockeyStack?

HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and increase revenue faster than ever.

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Recent Reviews

TrustRadius Insights

HockeyStack has been highly praised by users for its ability to bring their analytical game to another level. It has helped users expose …
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Product Details

What is HockeyStack?

HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and increase revenue faster than ever.

HockeyStack Features

  • Supported: Custom Goals
  • Supported: Funnels
  • Supported: Revenue Attribution
  • Supported: Insights

HockeyStack Screenshots

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HockeyStack Competitors

HockeyStack Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

HockeyStack has been highly praised by users for its ability to bring their analytical game to another level. It has helped users expose weaknesses in their funnel and visualize drop off rates, allowing them to make informed improvements. The account-based journeys provided by HockeyStack have been extremely valuable, showing marketing and sales touchpoints and providing a comprehensive view of the customer journey.

Users have found that HockeyStack effectively analyzes self-reported attribution and supplements HubSpot reporting, eliminating the need for manual spreadsheets. This has been particularly beneficial for marketing attribution, spend ROI, and pipeline data analysis. Additionally, HockeyStack allows users to understand which channels and sources are the most effective, enabling them to invest more in those areas.

The visibility provided by HockeyStack into the handoff between marketing and sales, as well as sales and product, has been invaluable in addressing leaks in deals and leads. Users have also found it useful for tracking company-level reporting, which was not possible with Google Analytics or HubSpot.

HockeyStack has allowed users to understand which part of their go-to-market strategy drives the most revenue efficiently, helping them focus their time and money on high-converting and cost-effective activities. Users have used HockeyStack's funnel reporting and segmentation features to identify and fix leaks in their sales, marketing, and product processes.

Tracking visitors on their websites, identifying weak spots, and making data-driven improvements are some of the key benefits users have experienced with HockeyStack. It provides valuable information for reporting to customers and enables effective communication about what works and what doesn't.

Overall, users have had a great experience with HockeyStack's thorough website statistics tool. It has been helpful for agencies in presenting data to clients in an understandable and visual way. The focus on results and insights provided by HockeyStack allows users to quickly identify trends and take action.

HockeyStack does not use cookies, which is appreciated by users concerned about privacy. Additionally, users appreciate that they can collect and analyze scrolls, clicks, and searches without the need for manual data entry or event tagging. The insights provided by HockeyStack have been unmatched and give users a different perspective on their funnels.

User-Friendly Interface: Users have praised HockeyStack for its user-friendly interface and intuitive navigation, making it easy to find information quickly. Many reviewers highlighted this as a major advantage, with multiple users stating that the simplicity and ease of use of HockeyStack were highly valued.

Automatic Event Tracking: The automatic event tracking feature in HockeyStack was highly valued by users, as it eliminated the need for manual setup and allowed them to focus on analyzing the data. Several reviewers specifically mentioned this feature as a game-changer, saving them time and effort in setting up events manually.

Valueable Insights: HockeyStack provided users with real actionable insights, allowing them to make data-driven decisions and recommendations based on user behavior. The insights provided by HockeyStack were seen as one-of-a-kind and of high quality, giving users a deep understanding of visitor behaviors and allowing them to optimize their website accordingly. Multiple reviewers emphasized the value they derived from these insights for running their business and website optimization efforts.

Difficult to create reports: Some users have found it challenging to put together reports on Hockeystack due to its high level of customization and flexibility. They feel overwhelmed by the extensive customization options and believe they may not be utilizing the platform's full capabilities.

Learning curve for custom reports: There is a learning curve associated with creating custom reports and dashboards on Hockeystack. Although the team provides support through a shared Slack channel and regular customer support calls, some users still find it difficult to navigate and utilize these features effectively.

Limited functionality compared to Google Analytics: Users have mentioned that Hockeystack is still limited in its functionality compared to Google Analytics. While they appreciate the balance between ease of implementation and usage, some users feel that certain features are lacking when compared to more advanced analytics tools like Google Analytics.


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Companies can't remove reviews or game the system. Here's why
Romi Kalathiya | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
HockeyStack simplifies the process of measuring website traffic without digging into statistics. With its friendly dashboard, we are able to access key insights regarding the behavior of our website visitors. Best of all, it doesn't use cookies. You'll be able to collect and analyze scrolls, clicks, and searches easily. There is no need to manually enter data or tag events. The insights you could get are unmatched. In essence, it gives you a different perspective on your funnels
  • No more third party cookies so perfect for GA alternative
  • Automatic Event Tracking for all Users, Goals, Audiences
  • Clean UI and easy setup
  • Doesn't require you to have a coding knowledge
we need to analyze how users interact with our product page and we also need to know more than that, related to funnels and goals: which types of users are converting the best, where are users dropping off, etc. Helps us focus on our target audience.
Overall, Software like this cannot really be criticized. The team releases so many features and keeps adding more to their roadmap. Some minor bugs may appear here and there, but the team quickly resolves them. As I mentioned earlier, lacks a few features compared to Google Analytics but not the major ones.
  • Easy setup and clean UI/UX - saves time and money in implementation
  • Increased our app downloads with better target audience detection
No use of cookies and ease to set up was the first thing that attracted us to HockyStacks. For new startups and small business developers, we found the pricing better.
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