Hoopla vs. MutualMind (discontinued)

Hoopla is a valuable ally to improve the team's performance. [I]t is a great help for those teams that have defined and [created] clear automated metrics. However, if you are in a team where the metrics are manually evaluated, it can be hard to get excited about the progress, since it will take longer to refresh.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Simple leaderboards that stack rank individuals in the areas that you want to measure
• Instant notifications and providing the virtual "pat on the back" when something positive occurs
• Effective salesforce.com integration that makes in easy to administer
• Great user community to share ideas, tips, and best practices

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• I wish it ran in a browser and not as a full Chrome app, would have made setup easier.
• It was nice to have default images out of the box, more would have been nice.
• For smaller companies, it can get pricy, quick. We 100% see the ROI to be clear.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

I gave it a 9 because it really is an extremely easy service to use. I would comfortably say that a brand use user could be set up and using it within just a few minutes. Hoopla has been very great about making any new update very user friendly and easy to use and figure out

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

I have really enjoyed my relationship with our client success manger, Annette. She is always willing to hop on a call for a quick question and is very responsive. She has taken the time to walk me through how to upload new reports, set up new metrics and leaderboards, while also being helpful in setting up a new channel to broadcast

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

MutualMind has always been quick to address any issues or questions we have.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

They were both comparable based on the tool and results on how we wanted to Broadcast sales metrics and KPI’s across the entire sales organization. Hoopla just seemed to be much easier to use with fewer bells and whistles. We felt based on the pricing structure and how we planned to display hoopla on monitors throughout our office that it was the best choice to move forward with

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

As mentioned before, Radian6 and Sysomos Heartbeat.

• We hear music and folks cheer when a "Breaking News" announcement occurs. The community level engagement can not be quanitified
• The contest environments have helped to lead sellers to stay an extra 30 minutes and make 10 more calls just to pass someone up. We see our call volume increased because of it.
• We measure the trails of our solution that our sellers create from leads. We can see an active pursuit of those conversions to be at the top of the leaderboard. More trails, lead to more opportunities, that lead to more sales.

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.