Hull CDP (discontinued) vs. Magic Grid Enterprise Solution

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hull CDP (discontinued)
Score 4.7 out of 10
Small Businesses (1-50 employees)
Hull CDP was a real-time rule and action engine that provided SaaS and Ecommerce businesses with more control over their customer data. Hull was acquired by MessageBird in April, 2021, and is no longer available.N/A
Magic Grid Enterprise Solution
Score 0.0 out of 10
N/A
- Writeback , Team Collaboration & Report Export Visual is capable of taking feedback from users, values can be written back into database and comments can be captured, it's all real time Capability of updating /fixing/Write Back records from visual to database Every action & communication is getting logged into database Users can send mails to individuals and bulk mails from visual Users can send msgs on Microsoft Teams directly from…
$99,999
per year per user
Pricing
Hull CDP (discontinued)Magic Grid Enterprise Solution
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Hull CDP (discontinued)Magic Grid Enterprise Solution
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Hull CDP (discontinued)Magic Grid Enterprise Solution
Best Alternatives
Hull CDP (discontinued)Magic Grid Enterprise Solution
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10

No answers on this topic

Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10

No answers on this topic

Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Hull CDP (discontinued)Magic Grid Enterprise Solution
Likelihood to Recommend
4.5
(3 ratings)
-
(0 ratings)
User Testimonials
Hull CDP (discontinued)Magic Grid Enterprise Solution
Likelihood to Recommend
Discontinued Products
Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.
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Office Solution
No answers on this topic
Pros
Discontinued Products
  • Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
  • Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
  • Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.
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Office Solution
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Cons
Discontinued Products
  • Needs a deduplication engine
  • Needs to be able to perform bulk and automated data cleansing (unified data is messy)
  • Needs to integrate with more tools
  • Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics
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Office Solution
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Alternatives Considered
Discontinued Products
We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us
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Office Solution
No answers on this topic
Return on Investment
Discontinued Products
  • Positive: No longer asking engineering for customer activity data
  • Positive: Allowing additional data integrations for where our customer activity data can be seen
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Office Solution
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ScreenShots

Magic Grid Enterprise Solution Screenshots

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