Hull CDP (discontinued) vs. MoreThanDigital Insights

Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.

Incentivized

Independently Invited by TrustRadius

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Definitely a recommendation. Every business owner or someone who wants to analyse his business should have a look at Insights. I guess especially as it is for free in the Base version (we got the Premium one) its a no-brainer to just do it. It takes less than 1-2 hours and it really gives deep insights into a company. I guess also perfect for consultants who can then offer follow-on services as MoreThanDigital isnt offering consulting - just the analytics.

• Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
• Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
• Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Fast and easy
• Good report
• Deep analysis and diagnostics of the business
• Multi-User Engagement (to get feedback)
• Modular

• Needs a deduplication engine
• Needs to be able to perform bulk and automated data cleansing (unified data is messy)
• Needs to integrate with more tools
• Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Onboarding could be better
• Some explanations in the report could be added
• Sign-Up flow can be improved

Clear Data, we love its simplicity! Not nuclear science to understand the comprehensive reports!

It’s just so easy to enter data that is clearly defined, guaranteeing that the output is measurable and comparable!

We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Well, till now we didnt use any tools for that. I am not even aware if something like that exists. But we worked just with consultants sometimes or mostly actually making strategic decisions on our own. So there was not really a big "process" before possible as we just made it like everyone else with discussions and some informal process.

• Positive: No longer asking engineering for customer activity data
• Positive: Allowing additional data integrations for where our customer activity data can be seen

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• We identified several areas for improvement
• We saw 10-20% savings in several areas
• Strategic discussions were pretty simple
• The report was super helpful for internal alignment
• Benchmarking helped us a lot to see how others are doing