Ibexa DXP vs. Optimizely One

I always recommend Ibexa DXP to my fellows. The only scenario that I would not recommend it is if the site is either too small, too simple, or that they simply cannot afford to stand it up properly.

It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.

Incentivized

• Block technology is by far one of my favorite features of the tool. This allows us to quickly layout content in a unique manner with a variety of display options.
• Micro Shareable content blocks allow users to quickly share our content across the web and drive more relevant traffic back to our site.
• Reusable content blocks allow for better management of content throughout the site, ensuring accuracy with a simple update.

• Provides quicker release cycle for the way the product cards should be displayed.
• Provides feedback for new product introduction and how it'll be perceived.
• Allows rapid blackout from user experience changes that alters traffic flow.

Incentivized

• Limited partners when you compare to other solutions (WordPress, Drupal, etc). It took us a while to find a solid, trusted developer.

Incentivized

• Can use better interface for managing test, including scheduling and notification.
• Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
• Notification on various aspects can be made more powerful and granular if such a need arise.

Incentivized

Very happy with current relationship and websites

Incentivized

It is quite easy to navigate through the backend and also, you can directly work in frontend view. Dynamic content can be created on the fly. Their Landing page features are awesome. You create a page by drag & drop.

They are directly reachable and help you to deal with other services, e.g. if would like to set up a CDN for China or if you would like to integrate a tool like HubSpot. If there is anything you are missing, they help you to find a workaround until they can deliver such items - like local language versions.

The partner selected makes a significant impact on the usability and experience

Incentivized

Incentivized

There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.

Incentivized

We’ve priced other enterprise products and found Ibexa DXP to be a bit more expensive. However, not enough to dissuade us from staying with the product.

The partner ecosystem is small. However, we've worked with two Ibexa partners over the last 10 years. They were very skilled. They were great companies. We've interviewed other Ibexa partners in North America. We found them all to be professional with solid resumes.

• Overall, Ibexa DXP has met all of our business requirements. I can’t think of anything we haven’t been able to accomplish with Ibexa DXP.
• We do see it as a bit expensive to own and operate. Licensing is a bit pricey.
• Ibexa has stood by [its] product. They have been responsive to all of our requests. That's made a difference in the day-to-day support of the product.

• Almost immediate payoff in terms of the benefit.
• Easy to justify the TTM benefits to upper management.
• Still somewhat hard to justify ROI, though this is not my expertise.

Incentivized