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IBM InfoSphere Optim vs. Quantcast DSP Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    IBM InfoSphere Optim

    Score4 out of 10
    N/AIBM InfoSphere® Optim™ solutions manage data from requirements to retirement, to improve governance across applications, databases and platforms by managing data properly, enabling organizations to support business goals with less risk.N/A

    Quantcast DSP Platform

    Score8 out of 10
    N/ASupporting advertising measurement, the Quantcast DSP automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale.N/A
    Pricing
    IBM InfoSphere OptimQuantcast DSP Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    IBM InfoSphere OptimQuantcast DSP Platform
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    IBM InfoSphere OptimQuantcast DSP Platform
    Small Businesses
    No answers on this topic
    Basis DSP
    Score9 out of 10
    Medium-sized Companies
    No answers on this topic
    StackAdapt
    Score7.2 out of 10
    Enterprises
    No answers on this topic
    Yahoo DSP
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IBM InfoSphere OptimQuantcast DSP Platform
    Likelihood to Recommend
    8.0
    (1 ratings)
    8.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    IBM InfoSphere OptimQuantcast DSP Platform
    Likelihood to Recommend
    IBM
    Optim is especially recommended for those companies that have their own or third-party development teams that must be provided with a complete data environment to test the applications. Optim is not recommended for use as an ETL or Data Integration tool.
    Incentivized
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    Quantcast
    If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
    Incentivized
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    Pros
    IBM
    • Easily extract data from production environments with no-coding
    • Intelligent filtering capabilities using physical or logical relationships.
    • Advanced data masking funtions
    Incentivized
    Read full review
    Quantcast
    • Analyze volume of traffic
    • Show geographic distribution of traffic
    • Demographic information of website visitors
    Incentivized
    Read full review
    Cons
    IBM
    • Poor UI
    • Complex architecture
    Incentivized
    Read full review
    Quantcast
    • Even more details
    • Some of the generalizations of data feel vague.
    Incentivized
    Read full review
    Support Rating
    IBM
    No answers on this topic
    Quantcast
    I haven't really worked with their support.
    Incentivized
    Read full review
    Alternatives Considered
    IBM
    No answers on this topic
    Quantcast
    Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
    Incentivized
    Read full review
    Return on Investment
    IBM
    • Optim can save companies a lot of money by protecting the sensitive data found in their databases, thus avoiding the theft of real customer information with the economic and media impact that this has.
    • Accelerate the generation of non-productive environments saving time from human resources.
    Incentivized
    Read full review
    Quantcast
    • Ability to show web traffic over time
    • Ability to show if target audience is visiting the website
    • Helped inform content decisions to create better website experience for site visitors
    Incentivized
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    ScreenShots