IBM SPSS Statistics vs. Insider Growth Management Platform (GMP)

SPSS is well-suited for the following: 1) User Behavior Analysis: SPSS handles large datasets to analyze user behavior data. 2) Customer Satisfaction / Foundational Surveys: SPSS facilitates analysis of quant data from satisfaction surveys, keeping us informed about customer needs and preferences. 3) A/B test analysis: SPSS statistical tools for A/B test analysis, which helps optimize user experience of our products. Scenarios where SPSS are less appropriate: 1) Qualitative Data Analysis: I do not use SPSS for open-ended survey responses/qual data. 2) Live/in-vivo data analysis: SPSS is not ideal for real-time data processing. 3) Complex Data Integration: SPSS isn’t the best fit for complex data integration tasks

Incentivized

Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.

Incentivized

• SPSS has been around for quite a while and has amassed a large suite of functionality. One of its longest-running features is the ability to automate SPSS via scripting, AKA "syntax." There is a very large community of practice on the internet who can help newbies to quickly scale up their automation abilities with SPSS. And SPSS allows users to save syntax scripting directly from GUI wizards and configuration windows, which can be a real life-saver if one is not an experienced coder.
• Many statistics package users are doing scientific research with an eye to publish reproducible results. SPSS allows you to save datasets and syntax scripting in a common format, facilitating attempts by peer reviewers and other researchers to quickly and easily attempt to reproduce your results. It's very portable!
• SPSS has both legacy and modern visualization suites baked into the base software, giving users an easily mountable learning curve when it comes to outputting charts and graphs. It's very easy to start with a canned look and feel of an exported chart, and then you can tweak a saved copy to change just about everything, from colors, legends, and axis scaling, to orientation, labels, and grid lines. And when you've got a chart or graph set up the way you like, you can export it as an image file, or create a template syntax to apply to new visualizations going forward.
• SPSS makes it easy for even beginner-level users to create statistical coding fields to support multidimensional analysis, ensuring that you never need to destructively modify your dataset.
• In closing, SPSS's long and successful tenure ensures that just about any question a new user may have about it can be answered with a modicum of Google-fu. There are even several fully-fledged tutorial websites out there for newbie perusal.

Incentivized

• Excellent Customer Success Support
• Clear and Understandable Reporting Especially for Digital Marketers

Incentivized

• It would be beneficial to have AMOS as part of the SPSS package instead of purchasing it separately.
• It would be beneficial to have other statistical tests, such as PROCESS, be part of the standard SPSS tests instead of having the need to run a syntax to have it installed.
• My dataset tends to be smaller, and I have never had any issues with using SPSS. I heard that SPSS may not be optimal when handling large datasets.

Incentivized

• Attention to detail, checking for errors and bugs.
• Support could be improved.

Incentivized

Both
money and time are essential for success in terms of return on investment for any kind of research based project work. Using a Likert-scale questionnaire is very easy for data entry and analysis
using IBM SPSS. With the help of IBM SPSS, I found very fast and reliable data
entry and data analysis for my research. Output from SPSS is very easy to
interpret for data analysis and findings

Incentivized

Probably because I have been using it for so long that I have used all of the modules, or at least almost all of the modules, and the way SPSS works is second nature to me, like fish to swimming.

Incentivized

SPSS can tend to crash when I am trying to do a lot of data. This can slow me down when I need to do a lot of data

Incentivized

SPSS does the job, but it can be slow. I do have to plan a lot of time to get through a huge amount of data.

Incentivized

I have not contacted IBM SPSS for support myself. However, our IT staff has for trying to get SPSS Text Analytics Module to work. The issue was never resolved, but I'm not sure if it was on the IT's end or on SPSS's end

Have a plan for managing the yearly upgrade cycle. Most users work in the desktop version, so there needs to be a mechanism for either pushing out new versions of the software or a key manager to deal with updated licensing keys. If you have a lot of users this needs to be planned for in advance.

Incentivized

I have used R when I didn't have access to SPSS. It takes me longer because I'm terrible at syntax but it is powerful and it can be enjoyable to only have to wrestle with syntax and not a difficult UI.

Incentivized

Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!

Incentivized

I am neutral because I have not had to look into scalability since I am using as a student.

Incentivized

• IBM SPSS has allowed me to quickly analyze data for research.
• IBM SPSS has allowed me to complete analyses in order to submit research findings to conferences and complete manuscripts.
• IBM SPSS has enabled me to meet research objectives set out in grant proposals.

Incentivized

• Improved conversion rate.
• Increased online sales.
• Increased leads.

Incentivized