TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ICP Lens

    N/AN/AICP Lens is a CRM-neutral revenue intelligence and account scoring platform for B2B SaaS and technology companies. The product helps sales, marketing, and revenue teams analyze customer and deal data to identify which accounts, segments, buyer roles, countries, industries, and acquisition channels generate the highest-value customers. Core Use Case ICP Lens is designed for teams that already have customer or CRM data but lack a clear, data-driven view of their…

    $49

    per month

    Troops

    Score9 out of 10
    N/ATroops is a sales pipeline tool that uses artificial intelligence to enable users to configure Salesforce reports, set up notifications and alerts, and search for and edit Salesforce records from within Slack. Examples of companies using Troops include Square, Flexport, Looker, InVision, and HubSpot.N/A
    Pricing
    ICP LensTroops
    Editions & Modules
    Starter
    $49
    per month
    Growth
    $179
    per month
    Scale
    $479
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    ICP LensTroops
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.
    More Pricing Information
    Community Pulse
    ICP LensTroops
    Considered Both Products
    ICP Lens
    No answer on this topic
    Troops, Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Best Alternatives
    ICP LensTroops
    Small Businesses
    HubSpot Data Hub
    Score8.2 out of 10
    HubSpot Data Hub
    Score8.2 out of 10
    Medium-sized Companies
    Clari (legacy product)
    Score8.2 out of 10
    Clari (legacy product)
    Score8.2 out of 10
    Enterprises
    Clari (legacy product)
    Score8.2 out of 10
    Clari (legacy product)
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ICP LensTroops
    Likelihood to Recommend
    -
    (0 ratings)
    8.0
    (9 ratings)
    Support Rating
    -
    (0 ratings)
    8.5
    (5 ratings)
    User Testimonials
    ICP LensTroops
    Likelihood to Recommend
    ICP Lens
    No answers on this topic
    Troops, Inc.
    If you use a CRM (Salesforce, Hubspot, etc.), and a work communication system (Slack, Teams), this product will be extremely helpful
    Incentivized
    Read full review
    Pros
    ICP Lens
    No answers on this topic
    Troops, Inc.
    • Troops does a great job of bringing efficiency to the workplace. I am able to jump right to certain deals and learn details of the deals that are coming in straight from Slack. Getting all that info quickly and all in one place has been crucial for our team.
    • Troops does an awesome job of notifying me when signals are shown in my accounts. It lets me focus my attention on the more important accounts, and helps me find what accounts are in the news.
    Incentivized
    Read full review
    Cons
    ICP Lens
    No answers on this topic
    Troops, Inc.
    • One thing I would like is more customization regarding the notifications I receive. Letting a user make edits to the certain notifications they get could be nice.
    • Troops opens a new tab/browser every time I click on a new lead. It makes things difficult to organize with multiple tabs open.
    Incentivized
    Read full review
    Support Rating
    ICP Lens
    No answers on this topic
    Troops, Inc.
    Every time I have had a question, challenge, or looked to submit feedback, the team was ready to live chat or hop on a phone call to discuss.
    Incentivized
    Read full review
    Alternatives Considered
    ICP Lens
    No answers on this topic
    Troops, Inc.
    We looked at the native Salesforce "integration" with Slack, but it was brief. Troops was so much stronger that it wasn't much of a consideration.
    Incentivized
    Read full review
    Return on Investment
    ICP Lens
    No answers on this topic
    Troops, Inc.
    • Accurate forecasting.
    • Streamlines our agenda.
    Incentivized
    Read full review
    ScreenShots

    ICP Lens Screenshots

    Screenshot of Smart Insights
Revenue intelligence insights, including revenue gaps, churn risk, best-performing channels, top geographies, buyer patterns, and recommended actions based on ICP analysis.Screenshot of Account Scoring
Ranks accounts by ICP score, LTV, fit tier, and behavioral signals such as fast onboarding, power usage, long tenure, and expansion activity.Screenshot of Buyer Personas
Identifies the buyer titles, roles, contact countries, and departments most commonly associated with best-fit accounts and high-value deals.Screenshot of Deal Intelligence
Analyzes closed-won deal performance, including average deal size, median deal size, expansion revenue, deal size distribution, and sales cycle by account tier.Screenshot of Geography Intelligence
Visualizes account distribution by region and country, showing account HQ locations, best-fit density, regional LTV, and geography-based revenue opportunities.Screenshot of Executive Dashboard
Provides an executive-level summary of ICP health, revenue concentration, revenue at risk, average LTV, recommended focus areas, portfolio composition, and revenue split by account fit.