Impartner PRM vs. LoyaltyLion

I have worked with many other PRM platforms. ImpartnerPRM is in the middle of the pack. There is still a lot of opportunity for making the platform more intuitive and automating some of the processes. However, it is better than some of the others that I have used in terms of there being better continuity between the PRM and marketing functions.

Incentivized

If you have a Shopify website for your business, LoyaltyLion is a no-brainer due to its seamless integration which means it will fit like a glove into your CRM strategy. However, for any other backend e-commerce website, you need to look elsewhere since integration is not possible especially if you are looking at a retail strategy too where your POS system needs to be integrated into your website.

Incentivized

• Providing data in an easily digestible format.
• Intuitive workflow, really easy to learn in an afternoon.
• Cloud access feature allows for easy access on any device.

Incentivized

• In my opinion, it ties you into long contracts to suit their own needs
• In my opinion, provides basic customer support to save them money

Incentivized

• Training was very difficult to set up and maintain
• They show you this awesome demo environment and then you realize once you purchase the tool how much it takes to get that. At least one web designer, help from marketing, and at least a few months of dedicated work
• The most expensive tool we looked at

Incentivized

• Integration only with shopify
• UI could be better

Incentivized

Salesforce was too expensive for us at the time and required too much customization and internal strain at the time. We ended up choosing Salesforce over Impartner later on once our channel business was more established and we had more resources internally. Impartner was more simple and easy to deploy than Salesforce, which is why we chose it when we had fewer resources

Incentivized

In my opinion, Smile eats LoyaltyLion for breakfast, it was not on BigCommerce however so in my opinion could not use it

Incentivized

• I do think our lead to demo rate increased a significant percent
• We were able to communicate easily with over 1k partners that were hard to reach before

Incentivized

• It has improved my sales considerably since customers are more willing to buy from me instead of marketplaces
• We have seen a higher returning customer rate since using Loyalty points.

Incentivized