Impartner PRM vs. OpenText Web CMS

I have worked with many other PRM platforms. ImpartnerPRM is in the middle of the pack. There is still a lot of opportunity for making the platform more intuitive and automating some of the processes. However, it is better than some of the others that I have used in terms of there being better continuity between the PRM and marketing functions.

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OpenText TeamSite is well-suited to large, enterprise-wide implementations where customization, content governance, and dynamic content distribution is needed or prioritized. It is probably not ideal for smaller sites with simple architecture and few resources to manage custom implementation.

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• Providing data in an easily digestible format.
• Intuitive workflow, really easy to learn in an afternoon.
• Cloud access feature allows for easy access on any device.

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• The drag and drop forms feature makes publishing simple and quick.
• Preview of customer data before sending publications helps us to deliver personalized experiences.

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• Training was very difficult to set up and maintain
• They show you this awesome demo environment and then you realize once you purchase the tool how much it takes to get that. At least one web designer, help from marketing, and at least a few months of dedicated work
• The most expensive tool we looked at

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• I have recommendation for improvements.
• It is easy to work with all the features.
• All necessary content management tools are included.

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Overall, it's a solid package with the potential to offer much functionality with appropriate resources applied. There are a few issues with the authoring interface that OpenText should address before its a top shelf authoring experience.

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Our technical resources engage with OpenText TeamSite so I don't have direct experience. However, critical issues that we need help with seem to get the attention they deserve without issue. However, training and user resources for business owner roles are a bit lacking and some annoying issues with the authoring interface should be addressed sooner.

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Salesforce was too expensive for us at the time and required too much customization and internal strain at the time. We ended up choosing Salesforce over Impartner later on once our channel business was more established and we had more resources internally. Impartner was more simple and easy to deploy than Salesforce, which is why we chose it when we had fewer resources

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It offers more content editing features at a relatively low cost thus overall deployment is lower in cost. It has great customer support who are always there to support and answer to our needs thus making the process of deployment seamless at every stage and offering training for working with their product.

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The annual contract should be clearer in terms of the breakdown of user license types (system admin, admin, regular user, etc).

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• I do think our lead to demo rate increased a significant percent
• We were able to communicate easily with over 1k partners that were hard to reach before

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• We integrated with google analytics, now we have the proper comprehension of our audience data reception and behaviors - we've greatly improved on personalized marketing.
• Quick publication of content across the main digital channels.
• We run our digital campaigns swiftly.
• We've maintained our brand consistency for three years.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info