Impartner PRM vs. PartnerPath

I have worked with many other PRM platforms. ImpartnerPRM is in the middle of the pack. There is still a lot of opportunity for making the platform more intuitive and automating some of the processes. However, it is better than some of the others that I have used in terms of there being better continuity between the PRM and marketing functions.

Incentivized

We are using SalesForce Partner Relationship Managment because it connects existing CMS. IT alsodelivers AI-powered content recommendations, and automates channel marketing. It simplifies our onboarding, recruit, train, help partners spend less time searching for information and more time selling products, build, track, and analyze marketing campaigns using simple, quick-start tools, sell more by simplifying and automating the channel sales process, and connect data from any source to help partners understand their business better.

• Providing data in an easily digestible format.
• Intuitive workflow, really easy to learn in an afternoon.
• Cloud access feature allows for easy access on any device.

Incentivized

• Relationship Management
• Training & Onboarding
• Touchpoint Management
• Channel Marketing

• Training was very difficult to set up and maintain
• They show you this awesome demo environment and then you realize once you purchase the tool how much it takes to get that. At least one web designer, help from marketing, and at least a few months of dedicated work
• The most expensive tool we looked at

Incentivized

• Engagement Management
• Follow Up Reminders
• Data Export

Salesforce was too expensive for us at the time and required too much customization and internal strain at the time. We ended up choosing Salesforce over Impartner later on once our channel business was more established and we had more resources internally. Impartner was more simple and easy to deploy than Salesforce, which is why we chose it when we had fewer resources

Incentivized

Salesforce Partner Relationship Management recruits, onboards, trains, and supports your indirect sales channels with theThis channel management software gives you a direct view into the performance of you channel partners. We looked at other tools and while they did some things great, Salesforce did everything well and fits into our existing tech stack

• I do think our lead to demo rate increased a significant percent
• We were able to communicate easily with over 1k partners that were hard to reach before

Incentivized

• Cost
• Minimal release notes
• Minimal change log updates for development resources