Improvado vs. Informatica Intelligent Data Management Cloud

This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.

Informatica Cloud is a great tool for use when data must be formatted consistently. Once configured, it is very robust and reliable. It is also well-suited for an organization without a robust IT staff to maintain a full server infrastructure. It offers a cost-effective approach to high-quality data integration for even the largest organizations. Organizations without staff experienced in data analytics may find it challenging to take advantage of the more complex results of this tool.

Incentivized

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• ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
• Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
• Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
• Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
• Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.

• Once the secure connection is established it’s quite easy to operate and create new jobs. The controls are simple, and we appreciate the fact there are not a lot of complex fine-tunings required. Navigation is also easy, and we enjoy the ability to open multiple tabs in the browser to work on multiple projects.
• The monitoring functionality works well to help track the progress of the jobs, again, without too much complication. In a fast dev environment, speed is essential and we quickly seeing the status/progress of jobs as well as any errors if the jobs fail helps us maintain speed.
• The web interface is a lot easier to interact with than the client/on-prem version. Putting much of the heavy lifting of interacting with the tool onto the shoulders of the browser makes it easier to keep multiple sessions open and get in/out quickly without having to VPN into the office.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
• The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.

• The User Interface can be a bit difficult to get in initial stages.
• Error messages are hard to understand which sometimes takes a lot of time for the resolution
• Cannot Implement complex SQL queries which should be fixed in future release.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I've never had trouble getting into contact with Informatica's support for technical help. I give it a nine because it does pretty well for mid to enterprise-scale workflows.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We chose Improvado for the following reasons:

• Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
• We connected our CRM to our analytics tool and as ad account;
• Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
• Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
• Google Ads auto-connect new ad accounts.

Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:

• With Funnel we’d have to set up an extraction process for each campaign and account manually;
• The more accounts you need to connect or integrations to use, the more you’ll pay;
• Limited data storage options;
• Complicated account export. We had to filter accounts to export through the custom filter rules.

First, the wizard is easy to use making the learning curve for simple ETL tasks nice. Second, since Informatica is mature there are a good variety of connectors available. Finally, we have driven some fairly complex ETL solutions using only the cloud.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Increased ROI
• Improved cost of acquisition analysis
• Improved CPA, CPI, CPL report drawing process

• Cut costs on the number of staff we need for data import.
• Cut costs for automation that can be done for data that no longer has to be manually imported.
• We've saved countless dollars by eliminating duplicates in our system with this tool.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info