Improvado is a marketing intelligence platform designed for medium to large enterprises and agencies. Improvado integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.
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Toad Data Point
Score8.4 out of 10
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Toad Data Point is a cross-platform, self-service, data-integration tool that simplifies data access, preparation and provisioning. It provides data connectivity and desktop data integration, and with the Workbook interface for business users, it provides simple-to-use visual query building and workflow automation.
This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
Appropriate for general querying and some DBA work. It's the universal least-offensive solution for most environments - not best of breed, but not subject to unusual/extensive requirements. It just works. On the other hand, some functionality (e.g. data import/export, snippets) are perfunctory and minimal and seem to be either difficult or impossible to automate. If you need to streamline those operations, you'll be forced to rely on third-party solutions that mostly work on top of (instead of with) TOAD.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
The workflow is a relatively new feature. Quest is adding additional functionality and the workflows are useful now.
Would be nice if the 'Automate' feature was a bit easier to use.
Would be nice if some of the SQL Editor features in the traditional interface worked better in the new workflow interface (although, these are being fixed with each release).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I find Toad Data Point easy to use for both the novice and the experienced business analyst. If all you desire is to access data and create spreadsheets...this is a snap. Toad Data Point actually has cool data analysis features built into it. The newer workflow interface makes automating steps a snap
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is the least common denominator - not particularly optimized for our environment or workflows.
Hangs or slowdowns add anywhere from 5% - 7% for projects utilizing large/complicated data setts. (This could be due to other IT-imposed constraints and not entirely due to TOAD.)
Trying to perform some operations requires reading documentation and experimenting in order to figure out the TOAD-specific approaches and commands.
It just works (when we understand it). Updates don't break things and things don't suddenly start behaving differently. Best of all, we don't mysteriously lose functionality.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
