TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    InboundWriter

    Score8 out of 10
    N/AInboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.N/A

    Venngage

    Score10 out of 10
    Small Businesses (1-50 employees)
    Venngage is an infographics creation platform. Users can create inforgraphics for their marketing team from scratch or from a template.

    $19

    per month per user

    Pricing
    InboundWriterVenngage
    Editions & Modules
    No answers on this topic
    Premium
    $19
    per month per user
    Business
    $49
    per month per user
    Enterprise
    starting at $499
    per month 10+ seats (billed yearly)
    Offerings
    Pricing Offerings
    InboundWriterVenngage
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—50% discount for Premium and Business plans for annual pricing.
    More Pricing Information
    Community Pulse
    InboundWriterVenngage
    Considered Both Products
    InboundWriter
    No answer on this topic
    Venngage
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    83%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    67%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    67%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    No answers on this topic
    80%
    Implementation went as expected
    4 Answers
    Features
    InboundWriterVenngage
    Content Creation
    Comparison of Content Creation features of InboundWriter and Venngage
    Feature
    InboundWriter
    8.5
    1 Ratings
    8% above category average
    Venngage
    -
    Ratings
    Ideation8.01 Ratings00 Ratings
    Approval workflows8.01 Ratings00 Ratings
    Content collaboration9.01 Ratings00 Ratings
    Content calendar9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of InboundWriter and Venngage
    Feature
    InboundWriter
    8.8
    1 Ratings
    12% above category average
    Venngage
    -
    Ratings
    Content hub9.01 Ratings00 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs9.01 Ratings00 Ratings
    Content distribution9.01 Ratings00 Ratings
    Content promotion9.01 Ratings00 Ratings
    Content automation8.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of InboundWriter and Venngage
    Feature
    InboundWriter
    8.2
    1 Ratings
    11% above category average
    Venngage
    -
    Ratings
    Audience profiling and targeting8.01 Ratings00 Ratings
    Closed-loop tracking and reporting8.01 Ratings00 Ratings
    Content performance analytics8.01 Ratings00 Ratings
    Campaign optimization dashboard9.01 Ratings00 Ratings
    Competitive analytics8.01 Ratings00 Ratings
    Best Alternatives
    InboundWriterVenngage
    Small Businesses
    Contently
    Score9.9 out of 10
    GIMP
    Score8 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Adobe Illustrator
    Score9.4 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Adobe PhotoShop
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InboundWriterVenngage
    Likelihood to Recommend
    8.0
    (1 ratings)
    10.0
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.5
    (2 ratings)
    Data Sources
    -
    (0 ratings)
    1.4
    (2 ratings)
    User Testimonials
    InboundWriterVenngage
    Likelihood to Recommend
    InboundWriter
    I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.
    Incentivized
    Read full review
    Venngage
    I find it great for personal use especially when you are a visual person. As an assistant that needs a lot of organizing, it's wonderful. It helped me a lot and I usually don't require a lot of features. I also find it great for accessibility stuff, I respect that since I have a relative who has special needs. I didn't really need that specifically, but it's nice to know it was considered.
    Read full review
    Pros
    InboundWriter
    • Very easy to use and follow direction.
    • The price is right for this freemium Wordpress plugin.
    • Helps discover what content and keywords are popular around your subject matter.
    Incentivized
    Read full review
    Venngage
    • Extremely user-friendly: simple, easy-to-follow interface really made ramping up on the offering incredibly fast and painless.
    • Variety of templates: Venngage has a HUGE assortment of templates ranging from corporate reports and business decks to more visually-engaging, "fun" content such as infographics, awesome charts, and highly customizable social graphics.
    • Brand-alignment: we really appreciated the opportunity to tee up our brand guidelines and have those remain on the back-end and let us apply our style guide to multiple templates instantaneously.
    Incentivized
    Read full review
    Cons
    InboundWriter
    • Sometimes tough to decide what direction to follow without keyword stuffing your content.
    • Colleagues have complained about the Document Score being unreliable at times.
    • It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.
    Incentivized
    Read full review
    Venngage
    • It's hard to lock graphics into place in Venngage once you create something.
    • Layering is next to impossible. The feature is there but is very difficult to use and most times the user is better off copying the object over instead
    • Unless you have a business account (we have a professional account- middle grade) you cannot sort and organize your infographics. This is messy and cumbersome to go through and the price difference between professional and business grade accounts was quite large.
    Incentivized
    Read full review
    Likelihood to Renew
    InboundWriter
    No answers on this topic
    Venngage
    I use Venngage for a new project 1-2 times per week... I could not see using another program at this point.
    Incentivized
    Read full review
    Usability
    InboundWriter
    No answers on this topic
    Venngage
    I find it very user friendly, straight to the point, and the minor issues I found wasn't really impacting on my role. So I think it would depend? but personally I find it perfect for me. There were lots of templates I could use, and they were very open to feedback and customer service was very accommodating.
    Read full review
    Support Rating
    InboundWriter
    The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.
    Incentivized
    Read full review
    Venngage
    I think that the attention that I get as a small business owner from Venngage is excellent. They quickly respond to questions and provide information that helps to resolve the issue that I am having.
    Incentivized
    Read full review
    Alternatives Considered
    InboundWriter
    While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.
    Incentivized
    Read full review
    Venngage
    We prefer Canva but feel Venngage is easier for us. In comparison to Adobe, we prefer Venngage because of the ability to have everything in one system and not have to jump around.
    Incentivized
    Read full review
    Return on Investment
    InboundWriter
    • InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
    • InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
    • Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.
    Incentivized
    Read full review
    Venngage
    • It was frustrating to be required to purchase a full month, not be able to download into PowerPoint and edit, and not be given a refund.
    Read full review
    ScreenShots